If you are a fan of Android smartwatches, you may know that the software that powers those gadgets has been known by the name, Android Wear. It will be known by a different name going forward.
Over half of smartphone sales are Apple’s. The most expensive smartwatch is the one that is selling the most. People do not seem as keen for other smartwatches. Those other smartwatches are powered by Google’s Android Wear, which has just been rebranded to Wear OS.
After all, the mobile operating system of its arch-enemy’s smartwatch is called Watch OS. Why not?
I own an Android smartwatch that I haven’t seen in a year. I don’t even know where it is anymore. After I got tired of the novelty, I put it away, and the rest is history. I suspect that it is a similar story for many people.
The Complicated Case Of Smartwatches
As I have argued before, most smartwatches bring no extra value to the table yet. They are just another electronic item that replicate the functions of your smartphone and Bluetooth headset. And then, they require to be plugged in to charge often as well. Stress. We want gadgets that ease up our lives not complicate things.
Lastly, Smartwatches are still luxury items.
History: From Android Wear To Wear OS
Android Wear was launched in 2014 with devices from LG, Motorola, and Samsung. The following year, Apple hit the streets with Watch OS and the first Apple Watch. Within a year, Apple had over 50% of smart watch sales and Apple watch has dominated the smart watch field of play till now.
By comparison, Android smartphones have over 80% of their market segment. For some reason, Android smartwatches are not selling like hot cake the way its smartphones are.
Fitness trackers, in a different segment from smartwatches but still wearables, did quite well for a while though compared to full-blown Android smart watches. And that is no surprise. The batteries last much longer than smartwatch batteries and they provide a real unique service.
But in recent times, even the best selling fitness tracker brand, Fitbit, has been struggling too with falling sales.
Gartner forecasts that Apple will dominate wearables all the way through 2021.
Android Smartwatches Going Forward
How will Google tackle the problem of low smartwatch sales besides a rebranding of the software? We watch. See what I did there? Goodbye Android Wear; hello Wear OS.