As at Q1 2018, all the statistics from the different analytics houses agree that Transsion Holdings dominates African smartphone market. All of them. And now, Canalys has joined in the Hallelujah chorus.
“Despite Samsung Mobile leading the African market with 23% share in Q1 2018, Transsion Holdings‘ trio – Tecno, iTel and Infinix – collectively dominate the African smartphone market. Transsion’s strong focus on Africa and a sound localized, multi-brand strategy continue to drive its growth.” – Canalys (source)
Samsung Leads But Transsion Holdings Dominates African Smartphone Market
Individually, none of them matches Samsung’s clout just yet, but TECNO is close: 5% close. Here is how the top five smartphone brands in Africa during the period fared:
- Samsung Mobile: 23%
- TECNO Mobile: 18%
- itel Mobile: 13%
- Huawei Mobile: 7%
- Infinix Mobility: 7%
All put together, China’s Transsion Holdings controlled 38% of smartphone sales in Africa during the first quarter of 2018. While Samsung Mobile still sits at the top of the heap, the Korean smartphone maker has TECNO to worry about. TECNO is on Samsung’s heels.
itel: King Of Mobile In Africa
itel is already the top mobile brand in Africa. Note: mobile, not just smartphones. That means, in terms of all kinds of mobile phones, itel outsells Samsung on the continent. That feat was achieved via the sales of itel feature phones. For more details, see iTel’s success in Africa and the bottom of the pyramid.
Long story short, iTel has taken Nokia’s place in Africa’s mobile market.
Samsung grew 42% sales, year-on-year – a very good showing. There are no records of the growth patterns for TECNO, itel and Infinix, as they were not tracked by Canalys a year ago. Which in itself is a commendable feat by the Transsion Holdings’ three musketeers.