The Underground is a musical talent hunt show organized by Inner circle to discover and showcase talented and upcoming musical acts in the Nigerian music Industry. On Sunday the 26th of December 2010, an exclusive Christmas edition of the show went down at the Rehab Bar and Pool, Victoria Island, Lagos.
Mobility Nigeria was a media partner and our team was there. Here is a brief report.
The show which was completely sold-out, with the venue packed to the rafters, was to say the least an electrifying one. The audience had good value for their money as they were treated to some very good music and very good stage perfomances by some of the young, talented and upcoming acts. The show kicked off with performances from 15 of the upcoming acts who had made it through the auditioning and screening process. They were later cut down to the top 4 after votes came in from the audience.
The top 4 performed and were cut down to two, and this time the votes came from celebrity judges from various segments of the entertainment industry who were in attendance. The last two performers contested fiercely, but the day was carried by a very gifted Hushman after winning the free style battle. Folashayo Oke, president of Inner Circle (the organisers) said, “This is our little contribution to the Nigerian music industry”.
The Blackberry Addiction
As it turned out, roughly 90 percent of the audience of over 400 at this event were carrying a Blackberry device. It seems that there is a Blackberry revolution among the youths, especially in the entertainment sector. Everywhere we turned we saw people snapping pictures, recording videos, giving live Twitter reports of the event and uploading pictures to Facebook in realtime.
At Mobility Nigeria, we are determined to engage the mobile culture nationwide in a greater way. We have already announced our upcoming mPower seminars and mobileRave events. Our media partnership with Underground will bring you free downloadable videos, pictures, reports and surveys.
If you are interested in attending Underground events, follow @mobilityblog on Twitter, and/or subscribe to be notified of our posts, as we will be bringing you more information from time to time.
If you were at the Underground Exclusive, what are your views about the performances? Who would have been your choice of winner between the last two standing? Your comments are welcome!
In the meantime, do watch out for our interview with the organizers of the Underground event.