BlackBerry and Samsung recently struck a deal to promote BlackBerry Messenger (BBM) in Africa, and Samsung is reported to be on a roll already with this with television ads already airing. Of course, the message is that BBM is coming to Samsung’s Galaxy range pre-installed. The app will also be available from Samsung’s own app store. I know that Android is largely powered by Samsung, but I really am wondering what this partnership is about, since I expect that BlackBerry Messenger will also be available in the Play Store anyway. It can’t hurt BlackBerry though that they have Samsung’s muscles marketing BBM for them. I also hope that this deal does not mean that the app will be available for Galaxy phones first, and then for non-Galaxy Android smartphones at a later date.
Of course, once BBM is available for Android (iOS), there isn’t much reason for anyone to choose BlackBerry smartphones. In my opinion, the beginning of the end for those devices. My belief is that BlackBerry is going to evolve into a services company. Well, that is one way or the other. Yesterday, news reports from The Wall Street Journal reports that BlackBerry is considering spinning off the BBM messaging service into a separate company that would be called BBM Inc. How the hardware aspect of the company will work out is difficult to say, but like fellow blogger and doctor, Chukwudi said to me earlier, if BlackBerry decides to end the hardware division, they have to keep BIS active for existing BlackBerry users or they would have to release a software update that frees the devices from their dependence on BIS.
Anyway, I have been away from BBM for ages, despite my contacts pestering me about me being missed on there. The good news for them is that I will be back on BBM as soon as the BBM for Android app is ready. Are you waiting for BBM for Android too?