Hello Mobilistas, I hail thee. Its another lovely weekend, and here’s another edition of our Weekend Rants. Today we look at a scenario that has bee building up in the Nigerian smartphone market, and we ask: Where did the cheap phones go? Sit down, relax and enjoy. Don’t forget to voice your opinion.
Sometime ago, I did an article with the question, “Have Infinix and other Chinese brands hit the innovation wall?” This was inspired by the fact that we hardly find cheap (by this, I mean sub-N20,000) phones in the market any more. A few years ago, the likes of Innjoo and Infinix released awesomely cheap devices. People loved them for that, but that has changed today.
Judging from their latest releases, Infinix and Innjoo have clearly abandoned the entry-level market. This is where the largest numbers are – and also where demand is highest. People contact me almost daily for phone recommendations. These days, it is an arduous task for me to find phones (to suggest) going for less than N20,000. This forces buyers to pick the likes of iTel or other lesser known brands that we can’t really vouch for.
I think TECNO still makes those cheap phones. But they’re not heavily marketed like any of the Camon or Boom series. See the supposedly lower category Infinix Hot 3 – it doesn’t come cheap. The new Infinix Hot S isn’t either. Innjoo has long ago stopped making phones in the mold of the i1 or i1s that made them popular.
For how long will this trend continue? I can only swallow my words when Infinix launches a cheap Infinix Hot 4. Or will there be a branched out cheaper series? What are your thoughts on this?