We’re sorry for delayed shipments, says OnePlus

After all the online hype, excitement, and also becoming the first product to be launched in VR. OnePlus has failed to deliver invites to fans for the new OnePlus 2 phone. In clearer terms, after more than a month of announcement, OnePlus has failed to start shipping their OnePlus 2 device.

OnePlus

Their invite system of selling devices has been greatly criticized, because it keeps people waiting for ages on end, before getting to purchase their devices. On the other hand OnePlus is still a young company and piling up stock before announcing a device may come back to haunt them. But then, this flimsy excuse is becoming increasingly unforgivable. In a forum post yesterday, CEO One Plus, Carl Pie apologized to fans:

….Yet, we only began shipping in meaningful quantities this week, nearly a month after our initial targeted shipping date. You can talk all you want, but in the end, flawless execution speaks much louder than unfulfilled promises.

Truth is, hardware is extremely hard. There are so many things to consider, like cash flow, inventory, supply chain and production. Every step of the way, there are landmines for the uninitiated and uncareful. This is a reflection and not an excuse.

Over the past few days, we’ve been discussing how we can make it up to our fans for the delay. One of the best ideas we have is to open sales up for an hour sometime later this month or early next, to make the entire process a bit more painless for would-be OnePlus 2 users. We will need to look into production and operations to determine when this is most feasible. We’ll keep you posted.

It’s best they chill with all the talk and making their devices more obtainable. Read the full post in the source link below.

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3 comments

  1. they had the same/similar problems with the One Plus One. maybe the logistics are more complex than I understand but one would think they’d have a small stockpile ready to deal with the initial deluge of orders. plus the tone of the CEO’s message is off, doesn’t come across as an apology, it’s vaguely annoying

  2. It’s only a fool that does the same thing all the time and expect to achieve a different result after that,one would have thought with all their experience of selling the OnePlus One they would have learnt a thing or two about how to market the sequel,but it seems they are condemned to the same comic fiasco..

  3. I’m sorry but this doesn’t really come off as an apology, more like a list of excuses. If this was a one-off people may overlook it, but were no lessons learned from the first time around?

    The expectations were even higher this time around, I’m just a bit disappointed by this limp response. Please, did they suddenly discover that “…There are so many things to consider, like cash flow, inventory, supply chain and production. ..”??

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