Three days ago, Facebook CEO took to his page to announce that WhatsApp has hit 1 billion users. Read below the announcement he made:
One billion people now use Congrats to Jan, Brian and everyone who helped reach this milestone!
WhatsApp’s community has more than doubled since joining Facebook. We’ve added the ability for you to call loved ones far away. We’ve dropped the subscription fee and made WhatsApp completely free. Next, we’re going to work to connect more people around the world and make it easier to communicate with businesses.
There are only a few services that connect more than a billion people. This milestone is an important step towards connecting the entire world.
I thought, “What would be the implication of this?” Surely, having this huge number of users under your care, something has to give, or take, or even both. Looking at it form three wide angles.
What it means to Mark Zuckerberg
To him, 1 billion users probably means more connected users. More people businesses can reach out to, better leverage for placing ads, and even better platform for earning revenue. From his words above:
…we’re going to work to connect more people around the world and make it easier to communicate with businesses.
This milestone is an important step towards connecting the entire world.
I already sense what this means. Ads and revenue.
What this means to Facebook:
A strong sibling that would be linked to it. Don’t be surprised both apps would be somehow linked together, maybe through Messenger, maybe I’m just guessing.
What this should mean to You:
Yeah right! We have more people now using WhatsApp. I can guess many of us even coerced our parents to join. Have we ever looked at it this way? You can’t have a place where 1 billion people connect, and expect it to be all free without a form of income generation. Read again at the words of Oga Zuckerberg quoted above.
Working to connect more users and making it easier to communicate with businesses, can only mean one thing. Ads. How do businesses easily communicate with users? Even if it is customer service, ads can be infused still. Your WhatsApp experience is about to get ugly 😛