South African social network, Mxit, is shutting down its operations in Nigeria and India, its two key foreign markets. Launched in 2005, the app has seen huge decline in usage not only in those countries but also in its native South Africa. Mxit was once toasted as the next big thing out of Africa and excelled on feature phones, but failed to keep up pace with competing apps like WhatsApp and Facebook Messenger.
All of Mxit’s IP and technology assets have been donated to The Reach Trust, an independent Public Benefit Organisation initially established to improve lives using Mxit technology. The Reach Trust plans to deploy Mxit for the advancement of education and social services in South Africa.
However, existing Mxit users will still be able to access and use all its services. The app is available on Android, iOS, BlackBerry, Windows Phone, Nokia and feature phones. Mxit currently has close to 100 million registered users.