Last year, Nokia killed off Symbian/Belle and MeeGo. They have since been pushing Windows Phone exclusively as their smartphone platform, as part of a plan to get a strong footing in the US market. The idea is that the US market is key to the world market, a theory that I disagree with. There are other brands doing well globally without a good footing in the US market. But that’s just my opinion.
Some are of the opinion that the Finnish company should have taken a multiple platform approach, if only till their Windows Phone smartphones have gained a strong footing. Others believe that the adoption of Windows Phone was a bad move, and that perhaps adopting Android would have produced better results. I do not personally believe that is a granted. Motorola, for example, has a good footing in the US market and produces Android smartphones, yet…. Again, I digress.
Since the move, Nokia has lost smartphone market share heavily and have been incurring loses, to the extent that one of the options on the table now is to sell off their corporate headquarters to generate much-needed cash. Once the king of the mobile jungle, Nokia is presently a shell of the company that we used to know.
Nokia’s Windows Phone strategy clearly hasn’t worked out too fine till date in terms of sales and smartphone marketshare. As a matter of fact, Microsoft appears to be so disappointed with Nokia’s performance that they are giving certain privileges to other brands (like HTC) and probably also dabbling into producing their own smartphone.
Personally, I keep being tempted to ask, “What Shall It Profit a Brand to Gain the US and Lose the World?” Still, who knows how things may turn out once the next generation of Windows Phone devices from Nokia hit the market?
Over to you. Here is a poll to sound out your position on the situation over a year after the Burning Platform speech and the adoption of Windows Phone exclusively in its place.
Question: In the light of recent events, what do you think of Nokia’s push to corner the US market?
[We have had to remove the poll, as it was throwing up errors again, which was why we stopped using it earlier. Kindly express your views in the comments section below – Editor]
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