The curious case of the TECNO Boom J7

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The TECNO Boom J7 is a very interesting device. We reviewed it on Mobility and found it to be a capable media-centric device, and something that should appeal to every music loving Nigerian. We’ve seen the hype all over social media, also campaigns with celebrities like Dammy Krane etc.Even Mister Mo himself has acknowledged the Boom J7

…is a revolution for TECNO in terms of look, feel and user experience.

This phone offers a lovely display, good performance, superb sound production, coupled with the new music app -(Boom Player) that lets users find and download their favorite music, as well as get the lyrics of those tracks. Despite all these and the decent camera, something seems off.

We can hype, but this doesn’t always translate to actual popularity, or rather sales. The funny/tricky thing is: I haven’t seen anyone using this device. I still haven’t heard or seen anyone say anything about this device.

Okay, I went to Nairaland to have a peep and realized the discussion thread of this device is very scanty. Having only 10 pages of discussion is bad for a device that has been around for more than 4 months now. That’s unlike other TECNO devices, even less publicized ones command more discussion pages. Something must be wrong somewhere.

TECNO Boom J7 front

After a little brainstorming session in-house we came up with a few pointers on what may be wrong with the Boom J7:

  1. It dawned on us that the Boom J7 is lesser specced compared to other devices within it’s price segment. Look at the Infinix Hot Note/Hot Note Pro, Innjoo Note Pro etc. They offer better specs at almost same price with the Boom J7.
  2. We realized that the Boom J7 is more expensive than what competition is offering for the same price or even lesser.
  3. All test/review samples of the Boom J7 were in pink. Most of the pictures of this device online is in pink. This is bad for marketing. Tell me how many techy guys will buy a pink colored phone for himself. Putting out only pink makes people assume that’s the only color available, thereby putting people off.

Finally, while the TECNO Boom J7 is a ‘Wow’ device, it neither ‘wows’ in specs nor in price. Instead, it wows in terms of design, music and video capabilities. It is without doubt a capable all-round, mid-tier smartphone with a focus on entertainment.

Do you use the Boom J7? Do you know anyone using the Boom J7? Your thoughts?

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14 comments

  1. Nice observation. For some reasons (I’m yet to fully understand) Tecno J7 didn’t get as much buzz as it should have. Tecno Needs to go back to the drawing board. But honestly , I think the price is fair. 24k is okay for that smartphone!. It just didn’t sell because of hot note.

    As for Infinix hot note , I have said it before (and will say it again). Asides the battery , “Its just like every other smartphone” . Infinix found a burning want and they fulfilled it. That’s why hot note is seriously selling!!

    Nigerians have been crying for a phone with huge battery life. Infinix manufactured Hot Note with 4,000mAh battery and quick charge.. The rest they say , is history!!!!

    1. @kevin did you say tecno did not buzz the J7? You are mistaken,remember they even broke a world record although i dont know which one it is. The truth is that the j7 is lacking in specs compared to its competition. 512mb ram in this era. Hot note i will go for

  2. JusticeOtuya,

    The Boom J7 has 1GB RAM, not 512MB.

    And on the topic, I agree with Kelvin that the specs of the J7 is actually okay. I’ve used and reviewed one – and I quite like it, Someone on Team Mobility also owns one, and she loves it to bits.

    A female friend of mine wants one so badly, and I know another lady who owns one. Is it the design and the colour (pink) that makes it a darling of the ladies? Or both?

    1. See this “females love pink” thing – nonsense!

      A few years ago my sis and I were in a store looking at phone. Along comes Nigerian man and ho begins chatting to us about the phone. Guy says “oh you would like that phone, women love white phones”. Sis and I smile politely, because just before he strolled by, we were saying how we dislike phones in white!

      Selling pink to women is yesterday – except maybe in Nigeria (pic looks more Lavender than pink but i digress). But even if they were aiming the phone at the female market, they haven’t gone about it quite right. What happened to showing the other colours alongside pink? Maybe their media team needs to go back to the drawing board.

  3. I jes dey look una dey hype d phone since… tis to expensive for the mundane spec sheet. y? because of common music player and equalizer. I don’t need an overpriced phone for that, there is viper for that n of course numerous music players

  4. Sir Elroy, the Boom J7 initially sold for 28000 on Konga! Check that Nairaland thread. I also recall TECNO stating that as the recommended retail price in answer to a customer’s comment on their Facebook page.

  5. Finally laid my hands on it today. Cool device. If TECNO was a high-profile brand, Apple would have sued their asses off. There’s enough iOS in that droid.

  6. Different strokes for all…you know how it goes.

    The Boom J7 looks inviting and its specs are not utterly poor. That being said, the price point is a tad high. Not competitive enough amongst similarly spec’d devices available. So bring the price down a bit and I wouldn’t hesitate to snap it up!

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