From: “Yomi Adegboye” To: Subject: Bridging The Digital Divide Date: Thu, 2 Apr 2009 12:25:30 +0100 Advertisement Dear Sirs, This mail is to bring

Whither Mobile Internet, Etisalat? Remix

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From: “Yomi Adegboye”
Subject: Bridging The Digital Divide
Date: Thu, 2 Apr 2009 12:25:30 +0100


Dear Sirs,

This mail is to bring to your attention the tremendous opportunity available to Etisalat Nigeria in the area of mobile internet services in the country.


At the moment, there is a gaping vacuum in the mobile internet terrain in the country, especially with the older network operators providing less than satisfactory data services.


We are of the informed opinion that this is an opportunity for Etisalat to step up to the plate with bundle internet packages similar to those being offered currently by MTN, Zain and Glomobile.


If well packaged, even if at slightly higher tariffs, bundle data plans from Etisalat will instantly offer an alternative and succour to millions of subscribers stranded on the often less than satisfactory data services on ground at the moment.

Thanking you for your time, and looking forward to Etisalat stepping to the plate with bundle data plans.


Yours faithfully,


Yomi Adegboye
Alireta Nigeria Limited

The above was the mail I sent to the Etisalat Nigeria careline earlier today. The mail was returned undelivered for the following stated reason:

SMTP error from remote mail server after end of data:
host []: 550 5.7.1 Message rejected due to content restrictions

Rather odd. There was nothing else in the mail beside text I will re-send it later and hope that it goes through this time.


The truth, however, is that Etisalat is sitting on a goldmine, but seems not to be taking up the challenge. The voice market is largely, relatively saturated. But the mobile internet market? It is so under-tapped that this is the very area that Etisalat can take advantage of to spread its tentacles.

Related Reading:
1. Whither Mobile Internet, Etisalat?
2. Etisalat’s Uncompetitive Mobile Internet Tariff
3. EDGE on Etisalat: First Impressions

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  2. My mail went through the second time, and I got the following response:

    From: “Care”
    Date: Thu, April 2, 2009 8:30 pm
    To: “Yomi Adegboye”

    Dear Valued Customer,

    We acknowledge receipt of your email and assure you it will be treated accordingly.

    Please note that we will contact you within twenty four (24) hours with further
    information related to your email.

    If you will like to know the status of your request, please feel free to call 200
    (our toll-free Customer Care number).

    For all the latest on Etisalat and our innovative services, please visit

    Thank you for choosing Etisalat.



    Whether or not it gets forwarded to the appropriate quarters is another matter entirely. But at least this is one step forward. We need someone to challenge the poor services being delivered at the moment.

    For example, a friend and I were discussing yesterday about the nightmare that MTN data has become. He is on the night package (3GB all-night for 30 days). My friend’s subscription is expiring in about a week, aand he has been able to use only about 200mb of data till date – all becaause of MTN data’s acting up for weeks now.

    What further ruffles him is MTN’s silence on the matter. No updates. No apologies. Just business as usual.

    While Glomobile data is relatively stable, their billing system has a mind of its own, and several subscribers have run away to save their bank acccounts from depletion.

    Zain is also stable, and so far, I haven’t received any really terrible reports about their service. But small niggles exist – like the difficulties subscribers face in having internet activated on their lines, and the poor 3G coverage (I still don’t get either EDGE or 3G at my location).

    Etisalat… where are those bundle plans? Over to you. Mobile data subscribers could do with more choicees.

  3. I got a response from Etisalat Care yesterday. The core of it was, “Your proposal will be forwarded to the appropriate quarters for due consideration. You will be contacted if it is approved.”

    Some progress; isn’t it?

  4. Hope they won’t think of you as someone who is looking to get noticed?

  5. Dayo,

    Thankfully, I have the liberty to pass across my opinions to them, and they have the liberty to interprete my actions as they wish. I’ve done my part. Anyone may think of me in anyway it suits them. Why should I care?

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