From: “Yomi Adegboye”
Subject: Bridging The Digital Divide
Date: Thu, 2 Apr 2009 12:25:30 +0100
This mail is to bring to your attention the tremendous opportunity available to Etisalat Nigeria in the area of mobile internet services in the country.
At the moment, there is a gaping vacuum in the mobile internet terrain in the country, especially with the older network operators providing less than satisfactory data services.
We are of the informed opinion that this is an opportunity for Etisalat to step up to the plate with bundle internet packages similar to those being offered currently by MTN, Zain and Glomobile.
If well packaged, even if at slightly higher tariffs, bundle data plans from Etisalat will instantly offer an alternative and succour to millions of subscribers stranded on the often less than satisfactory data services on ground at the moment.
Thanking you for your time, and looking forward to Etisalat stepping to the plate with bundle data plans.
Alireta Nigeria Limited
The above was the mail I sent to the Etisalat Nigeria careline earlier today. The mail was returned undelivered for the following stated reason:
SMTP error from remote mail server after end of data:
host mail.etisalat.com.ng [188.8.131.52]: 550 5.7.1 Message rejected due to content restrictions
Rather odd. There was nothing else in the mail beside text I will re-send it later and hope that it goes through this time.
The truth, however, is that Etisalat is sitting on a goldmine, but seems not to be taking up the challenge. The voice market is largely, relatively saturated. But the mobile internet market? It is so under-tapped that this is the very area that Etisalat can take advantage of to spread its tentacles.