Fujitsu is a well known Japanese brand that is into the production of PCs, laptops and smartphones. They are also the company behind the first phone packing an iris recognition scanner. Yesterday, the board of Fujitsu announced that effective February 1, 2016, the company will split into two units: 1) Fujitsu Client Computing Limited for notebook PCs and desktop PCs, and 2) Fujitsu Connected Technologies Limited for mobile phones.
Why is this split happening? Apparently, the ongoing commoditization of ubiquitous products, mainly of PCs and smart phones, has made it increasingly difficult to achieve differentiation, and competition with emerging global vendors is hitting them hard. In other words, the smartphone bloodbath and the shrinking PC market has brought them to this decision.