Alexa’s website ranking tool was the rave some years ago. Everyone who started a site that had any measure of success wanted to be able to brag about their site traffic, and an Alexa badge made it easy to do that.
For all its limiitations, Alexa got popular. I mention limitations because users and visitors to your site who did not have the Alexa plugin installed and running on their desktop web browsers were not counted. That’s how Alexa works – through plugins installed on desktop web browsers. That meant that if a significant number of your visitors used an unpopular web browser for which the plugin was not available, your Alexa statistics would not include them.
However, what broke the camel’s back for me and made me ditch using Alexa finally over a year ago was the fact that Alexa was so comfortable with desktop that they ignored and continue to ignore mobile. In an age in which mobile has taken a huge chunk of web browsing (in some places, over 60% of access is via mobile), any website traffic monitoring tool that ignores mobile is a fail. For that reason, I consider Alexa a fail, and totally irrelevant to this age – the age of mobile. Alexa is a dinosaur.
There are many other much more reliable means of measuring website traffic. The list includes: AdStat, StatCounter, and Google Analytics, and Going Up, among others. When I see Alexa stats on display these days, I simply ignore them. They are totally irrelevant and unreliable in measuring the true reach of any website. You are much better off and have a more accurate picture of how your website is doing going with one of the available alternatives.
Of course, most of the others do not have a badge to stick on your site. If you still want the badge and do not care how reliable the information is, then Alexa is your baby. It is a free world, after all.