Apple has announced iOS 8, and with it comes new features. With this new version of the OS, it is interesting to see Apple copy features from every major instant messaging app/service available and implement these in its proprietary messaging service, iMessage.
It is even more interesting to see how no-one is talking about how doomed iMessage is. The truth is that in a world where instant messaging has long gone multi-platform, iMessage in its current form is not relevant in the grand scheme. Like many things Apple, only users within its walls can message one another. If it wasn’t Apple involved, we would have a din of multiple commentaries about how iMessage is useless, irrelevant, or dead. But no. Apple’s PR works well.
The truth remains that the rest of the world are able to communicate with users across various platforms via competing services like BBM, WhatsApp, Viber, ChatOn and others. In such a world of cross-platform messaging, iMessage is totally irrelevant to everyone outside of Apple’s walls. Eventually, Apple will have to dance to a new tune or just.. well.. have the service stay irrelevant, or eventually die off.