What do the Infinix Hot 6, Infinix S3X, and Infinix Hot 6X have in common? Well, for one, they are all Infinix phones! Duh. Jokes aside, they are all Infinix phones with a Snapdragon 430 chipset inside.
If you look at the most recent top of the line smartphones from Infinix, you will observe that there is a trend: Infinix is using this processor more and more.
Which led to a MobilityArena veteran asking the million naira question, What’s with Infinix and the dated Snapdragon 430?
Why Snapdragon 430?
Announced in 2016, the SD430 is popular with budget brands that want to offer a Snapdragon processor in a smartphone with mid-range features and performance.
It strikes a good balance between power consumption and performance, offers good graphics, LTE, Quick charge 3.0, provides support for camera up to 21 megapixel lens, and is cheap. It is arguably the best bang-for-money Snapdragon chipset out there right now. We might even call it the perfect compromise chipset.
Let us have a look at other phones that use the Snapdragon 430.
There is the Honor 6A, Honor Holly 4, and then Gionee F6. All of them were released in 2017, Some as late as November of the year. But if we look back enough through a telescope, we will sight Xiaomi Redmi 3S and Redmi 4 sporting a Snapdragon 430 too from way back in 2016.
Honor is a budget brand under Huawei. Gionee is a budget brand too, just like Infinix is. You will also find phones from Nokia, BLU and Moto in the same category.
Do you remember Mediatek MT6753 and MT6737?
These two are also compromise chipsets that have been used this way. They have been around since 2015 and 2016 respectively, and are still in use till today by brands that include Infinix, TECNO, itel, Vernee, Elephone, DooGee, and even Samsung.
Why have these manufacturers used Mediatek MT6753 and MT6737 for this long? Easy: to keep costs down. It is good business sense for the budget market.
High-end phones have to have the latest , cutting edge processors each year. Not so the budget market.
Snapdragon 430 is the new compromise processor. You will see it in a lot of devices by budget phone brands all the way into 2019.
The Honor brand is pushing big numbers for Huawei. TECNO, Infinix and itel are cornering off Africa and Asia. Those brands are doing well, thanks to this strategy.
The Snapdragon 430 has been anointed as the compromise chipset for this lap of their race. itel is a much more entry-level brand and has gone with the even cheaper and more dated SD425 chip in their first Snapdragon-powered phone.
Budget phone brands make the world go round for hundreds of millions of people. Their phones sell because they are able to balance price and performance for the bottom of the pyramid. The Snapdragon 430 is making it happen for brands who want to offer a good balance of advanced features, performance and price in the mid-range market.
No, ladies and gentlemen; this is not a sponsored article.