My very first experience of mobile TV was on a Chinese feature phone. I can’t recall the name now. One dude brought it to my dad’s shop, and we tuned to the local channel and watched. I still vividly remember how it it felt. Exhilarating. I’m guessing your very first experience of mobile TV was on a Chinese no-name phone too. Why are the popular OEM’s not implementing it yet? A few do, but it is not yet mainstream. Why is TV not yet mainstream on mobile? We look at the likely causes below:
- The Network Cabals:
- Country Disparity:
- OEM Reluctance:
These are the mobile network operators. I call them the network cabals because if mobile TV were ever to go mainstream it would affect them. So they discourage it. Already they sell us “LTE” data and expect us to stream instead. For these ones, the coming of TV on mobile would be bad market for them.
Already, a long list of countries have migrated to digital broadcasting, while some others are still stuck on analog. Nigeria only recently started the migration process, so TV on mobile would be a mixed bag here now. Different countries have different broadcasting styles. OEMs find it difficult to cramp in all the LTE modes into a phone talkless of adding TV broadcast modes.
Remember my piece on why you can never get a perfect phone? Those same issues come to play here. Remember that OEMs still think of their pockets first. Hence, I believe they have not seen enough demand or economic importance of add TV feature on a smartphone. In simple terms, the stress involved in achieving it is not commiserate to the possible profit margin.
Finally, mobile TV is good, but the question is: do we really need it? The increased consumption of online videos and streaming, daily reduce our need of a TV on our smartphones. The implementations we have seen in Nigeria so far never resulted in the providers smiling to the bank. Do you think I’m missing something? Is there still hope of having TV’s on our smartphones? Your thoughts, please.