This WiFi-connected Wine Bottle Is A Dumb Idea

There’s just no other way to put it. Some ideas are great out of the box, some need working on, but some others are just plain dumb. Like a WiFi-enabled wine bottle. Or a WiFi-connected mouse trap. And there are many others of the sort. I am going to join Celestine in asking the almighty question:


What in the millions of galaxies do you need a WiFi-connected wine bottle for? There is the internet-of-things and there’s the dumbnet-of-things. The Kuvée Bottle is as dumb as dumber and belongs in the latter category.

Kuvee wifi-connected wine bottle

Here is an excerpt from a review of the “smart bottle”:

This is the first product from Kuvée, a young startup out of Boston. There are really two parts to it: the bottle, and the wine cartridge that fits inside it, slid in through an opening at its base. When you put in a new cartridge, the bottle will detect what you’re drinking and display a digital label on its touchscreen. It has everything you’d expect to find on a wine’s label, like a logo, the grape, and alcohol content, plus a bunch of background information. You can also see photos of who made the wine, read pairing notes, and get full details on the wine’s makeup. It’ll even estimate how much wine you have left in the bottle.

Wait. Like, you can’t tell how much wine is left in the bottle just by looking at it? Darn. Do you need me to say anything more? I think the only thing left is for us to assign a dumbbell score.

The “good” news is that the startup behind this product is shutting down. That is $6 million investment funding gone down the drain. I am guessing that not a lot of people will miss them.

Now that we have tried this out and it has been consigned to the dustbin of history, what other dumb, internet-connected gadget do we have waiting to be sprung on us?

The real question I want to yell out to this internet-of-things generation is, “Guys, must everything be connected or ‘smart’?!”

Award-winning Content creator, Digital marketing consultant, Trainer, Conference speaker, and Nigeria's pioneer and foremost mobile phone reviewer. Legend.

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