Windows Phone 8 And The Nigerian Mobile Market

WindowsPhone8-flagships

If you wanted to purchase a Windows Phone 8 smartphone right now, and you are resident in Nigeria, what options are available to you from stores? Just two: Nokia’s Lumia 920 and 820. Perhaps in another one month, we shall see the budget Lumia 620. There are no WP8 devices from any other manufacturer available here yet. None.

This isn’t new to Windows Phone though. Windows Phone 7 smartphones were almost just as scarce. Till date, I have not run into any store that sells any WP7 device from Samsung or LG. Perhaps they exist in isolated spots and need to be hunted down. Thankfully, both Nokia and HTC have had WP7 fairly covered. I know for a fact that, with a little searching, the HTC HD7 and 7 Mozart can be found in the market. Nokia’s line-up are the most widely available.

I still do not understand why Samsung and LG haven’t been pushing their Windows phone devices in the Nigerian market, but it sucks. Funny enough, Samsung’s Bada OS smartphones can be found in the odd store. Variety is good. Right now, Windows Phone isn’t offering much in terms of variety in the country. Of course, being new, the situation with Windows Phone 8 is even worse. But hopefully, we shall see a greater push by manufacturers this time around. Till then, walk into almost any mobile retailer and you are swamped with options from Android on all sides – shelf after shelf of Android devices, a smattering of BlackBerry and Nokia smartphones, and one little corner for the iPhone.

Mister Mobility

I started blogging about mobile in 2004 as a fun way to share my passion for gadgets and mobile services. My other interests include digital media, speaking and teaching, photography, travelling, and dancing.

28 thoughts on “Windows Phone 8 And The Nigerian Mobile Market

  • January 15, 2013 at 3:07 am
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    “and one little corner for the iPhone”, lol. Some people will say its the cost of the iPhone, but I disagree. The s3 is just as expensive and selling like mad.

    I have noticed a growing number of people wanting to buy the Lumia 920. That’s a good sign. However, the availability of the WP8 range from other manufacturers will go a long way in providing more options to choose from at reasonable price.

  • January 15, 2013 at 5:07 am
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    I still do not understand why Samsung and LG haven’t been pushing their Windows phone devices in the Nigerian market, but it sucks. …

    I think it has a lot to do with the poor reception given to the Windows Phone platform generally at launch. They probably entered the Windows Phone market with a little skepticism, which is natural and they may have manufactured a very limited quantity at first and when demand turned out to be abysmally low, there just isn’t a real need manufacturing more when their initial offerings are still lying waste on retailers’ shelves in the various test markets.

    The Nokia Windows Phone devices we have in the market presently are most likely those retrieved from the test market after over six months of their official launch, more like using Nigeria as a dumping ground than actually meaning to launch those devices here. I think the shock they received from the failure of Windows Phone 7.X is what made Nokia change their approach and open up to other markets where they were doing well with their Symbian platform.

    … Some people will say its the cost of the iPhone, but I disagree. The s3 is just as expensive and selling like mad.

    Maybe not price, but iPhone is at least 1.5 times more expensive than S3 here in Nigeria and that’s a lot of money if ask me and when you consider that the S3 is already expensive, you can now figure out the right adjective for the iPhone. The iPhone is simply for people who are indoctrinated and not for people who still have their sense of reasoning with them, and yes, also for people with a lot of money to throw about.

  • January 15, 2013 at 7:00 am
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    Harry,

    The iPhone is simply for people who are indoctrinated and not for people who still have their sense of reasoning with them, and yes, also for people with a lot of money to throw about.

    When you presume to be the judge over people’s choices and why they make those choices, you are stepping out on a limb and end up being insensitive, and, yes, rude.

    The above quote qualifies for that. You really should desist from passing comments of these sort. Of course, I am not a fan of the iPhone, but to describe iPhone users this way? I wouldn’t do that.

  • January 15, 2013 at 7:18 am
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    @Harry, you know, when you make generalizations like this, be sure that when the coin is flipped you are not as worse when measured on the products/device you are a fan to. If I am to profile you on what you just said; I would call Poverty of the Mind as your state. How the hell is it Apple’s fault that the “thieving” iPhone marketers in Nigeria decided to hike the price for whatever reason? Have you checked the prices online side by side other high -end phones? Got an IPhone 5, 32GB far cheaper the price of an iPhone 5, 16GB here in Nigeria. I just wonder what my “sense of reasoning” was like when I decided to go for a better value for my money! Pls heed the advice of Mr Mo and desist from such behavior! And yes! I am an IPhone fangirl! #sueme or better still #biteme if your hatred is that bad!

  • January 15, 2013 at 8:02 am
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    Also, if you’re getting a windows phone, be sure to use an Outlook account that chose (chooses) US/UK as your contry.

    I used the Nokia Lumia 920 and I had issued accessing some apps from the Windows Market. My Outlook account has Nigeria selected as my country.

    Windows/Microsoft aren’t paying enough attention to their products. If the Windows Phone Market is open to the Nigerian market, how do they explain this glitch?

    The solution to this glitch was made available to me by a Nokia staff.

    It’s either you try that fix if you encounter same problem or change your location and country to US/UK when setting up the phone.

    Finally, to the guy biting on iPhone users, Harry, have you personally used an iPhone before? Do you also know that iPhone isn’t among Apple products that r allowed to be sold in Nigeria yet (officially)?

    If your responses where a little more dignifying, I would have explained why i love my iPhone, even though I have a Nokia 808 and Samsung GALAXY Nexus. I want the best of both worlds and I don’t want to make blind generalisations like you just did.

    Harry, go and sin no more. :). Chika and Mr Mo has done enough chastising.

  • January 15, 2013 at 8:16 am
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    @harry, I am actually referring to customers that can afford both the iPhone sold for 140k and the s3 sold for 90k. As far as I am concerned, they are both expensive. But most Nigerians (that can afford the two) will rather buy the s3. Just like Mr Mo mentioned, when I go into phone shops, the apple corner is always dry and scanty.

  • January 15, 2013 at 8:30 am
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    Wheew! ‘sueme’ or ‘biteme’ hehehehe. Truly, I never liked an iPhone. Like Apple offended me but I had change of thoughts when I laid my hands on iPhone 4S.
    That’s why the dictionary explained the words ‘variety’ and ‘choice’. Judging iPhone users like this won’t stop them from buying. It’s choice!

  • January 15, 2013 at 9:04 am
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    … How the hell is it Apple’s fault that the “thieving” iPhone marketers in Nigeria decided to hike the price for whatever reason? Have you checked the prices online side by side other high -end phones? Got an IPhone 5, 32GB far cheaper the price of an iPhone 5, 16GB here in Nigeria. …

    Can you possibly buy the iPhone 5 online at the price you saw and still have it delivered to you here in Nigeria without incurring further cost, reasonable cost? And tell me that it is your fault that Apple do not have any form of representation in Nigeria that make it possible for “thieving” iPhone marketers to arbitrarily fix prices at their whims.

    Ok, sorry about judging the iSheep, but the iPhone is an overpriced toy. #sueme or better still #facethefact.

  • January 15, 2013 at 9:27 am
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    Harry, I’m not a fan of Apple and iDevices and I yab/mock them a lot, but I try not to yab the people who use them. They have their rights, reasons and preferences too.

    I have said I never intend to use my money to buy any iDevice, but I still wanna buy an iPad for my Dad to enjoy, because I know it will suit him well.

    And to show that iPhone is not just an ‘overpriced toy’, please watch this youtube video of an amazing app on the iPhone: http://t.co/hXSZfPI5 . The app is courtesy of @emmagine79

  • January 15, 2013 at 9:41 am
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    Yup. Those iPhone marketers in Nigeria are thieves. They are just exploiting Nigerians. I’m not surprised because the iPhone is not officially supported in Nigeria yet. So they take that opportunity to rip us off. A shame really.

    However I don’t think iPhone users are indoctrinated. It is just a matter of choice. Just like I’m using Android now. It’s choice. I can’t truly judge Android as a bad platform without giving it a try, right? So the same should apply to iOS.

    That’s why I’m on a Android now. So far so good. But there’re lots of times I miss not owning an iPhone.

    The device I’m yet to use extensively is WP8. I don’t think I’d like it. But can’t be so sure until I use it for a while and get a proper Hands-on.

  • January 15, 2013 at 10:17 am
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    Phew! Ladies take note! if you have a pampers wearing man who does not know how to apologize, when such a mouth spews gutter content,I guess he should be given the mark of CAIN. And if he is already married, I imagine what she must have been going through. May I cant. . . . hehehehe

  • January 15, 2013 at 11:02 am
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    Excuse me, Moderator/Admin. I made a comment just before Afewgoodmen, and it hasn’t been aprroved yet. Did I say something offensive/unwanted in it? Or was it an oversight?

    • January 15, 2013 at 1:08 pm
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      Spacyzuma,

      I have been tied up elsewhere. Your comment has been approved now.

  • January 15, 2013 at 11:18 am
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    Samsung and LG are busy making big buck from Android or perhaps they dont trust Microsoft that much.

  • January 15, 2013 at 12:11 pm
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    @jesse, thanks for the info on setting up the WP8. That means the users while choosing UK/US as their country will need to input such address as you have in those locations right? Asking because a few friends will be needing my help on this soon.

    I wonder why Microsoft won’t open up a larger chunk of their WP market place to the Nigerian market/user. Shame on them

  • January 15, 2013 at 12:14 pm
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    @chikaolive, why don’t you help this forum with a review of your iphone5. That will be nice. I don’t think we’ve had such here since its release. You know, from a nigerian user’s perspective.

    • January 15, 2013 at 1:09 pm
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      Chika,

      I told you! Review that iPhone 5!!!

  • January 15, 2013 at 4:40 pm
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    Belushi,

    It’s easy. They should ensure that the Outlook account that they are using selected a US/UK address at registration. Once that is done, they should be fine.

  • January 16, 2013 at 1:35 pm
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    This is just like iTunes, once you register under a particular region you cant change it. Right

  • January 16, 2013 at 3:06 pm
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    Harry’s iPhone comments are misplaced and really do not belong in this conversation.

    The problem with Nokia and WP implementation in Nigeria is that it has been badly thought out. Nokia should have introduced WP7 a lot earlier than mid 2012 when the talk was of WP8 and no further updates to WP7. As it was, their presence only confirmed they were treating Nigeria and other developing countries as the dumping ground for soon-to-be obsolete WP7 phones.

    The Nokia Lumia 710, 800 and 900 would easily have found a market in Nigeria. I’m still surprised you can’t even find Lumia 800s and 900s in stores in Nigeria, but maybe that is a good thing, as it clears the way for the 620, 820 and 920, WP8 phones.

    Samsung and LG are focusing on Android devices (and in Samsung’s case, Bada devices). The Samsung Ativ is ridiculously expensive by comparison to the Nokia Lumia 920, so I can see why it’s not been introduced. A good opportunity for HTC to step in with their WP8 offerings.

  • January 16, 2013 at 4:55 pm
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    @Spacyzuma it’s a long time you wanted to buy that iPad for your dad. Why haven’t you done that yet? 😉

    @jujukemist Harry actually apologised. I’m sure he didn’t mean it to sound that way. There’s a way with words. Sometimes sharper than a sword and it pierces deep.

    Just to add that we have fanatics or should I say fanboys on both side of the divide. I’m platform agnostic, so I use any OS that catch my fancy. Or I even experiment on an OS, just to see what it is like at the other side.

    @Noni has said it all. Nokia’s mistake was refusing to support us initially. Making us their dumping ground. I frown at such endeavours. And condemn such imperialistic attitude from the Twain of Nokia and Microsoft. I’ve not resolved my righteous indignation for them for that impudent act yet.

    Maybe after the next generation of WP8 devices comes out. Not there yet. But I hope I get there soon.

  • January 16, 2013 at 10:59 pm
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    So I had the opportunity to fuss around with the iphone 4S for quite some minutes and I must say it’s a pretty neat device and runs quite fast on 512MB RAM.

    My only qualms with it sha remains the small screen size and the price tag!

  • January 17, 2013 at 9:51 am
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    LG is actually going to launch a Windows 8 phone before the end of 2013, seems samsung doesn’t want to share the spoils of the android market around. Can’t wait to see what they have to offer especially price wise :D…. Btw I tried registering to post a topic ystday but mr mo still never approve my request.

    • January 18, 2013 at 10:58 pm
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      talktimi,

      We didn’t get a mail from you requesting a status upgrade. Your status has now been upgraded to “Contributor” level. welcome to MOBILITY!

  • June 6, 2013 at 2:14 pm
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    What do you think about the Nokia Lumia 520? It is their budget Lumia that had not been launched when you made this post. It does not have flash which is a shame but I would like to know your view about the phone.

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