Here is the official intro on the Apple website:
The world’s most advanced mobile operating system
With its easy-to-use interface, amazing features, and rock-solid stability, iOS is the foundation of iPhone. And even as others try to catch up, the technologies and features built into iOS keep iPhone years ahead.
- Easy-to-use interface: Check. But then Windows Phone has an equally simple, if not simpler, interface.
- Amazing features: Duh. Where? Yes; iOS has one or one-and-half features that others lack, but then other platforms have tons of features that the iOS only dreams of.
- Rock-solid stability: Not so sure about this either. Windows Phone is pretty stable too. Probably more stable.
My point? I get miffed every time I see the tag, “The world’s most advanced mobile operating system.” What Apple has done is market the world’s most limited operating system as the world’s most advanced.
It isn’t advancement that I can’t send a file via Bluetooth from my iPhone to another device. That’s limited functionality.
It isn’t advancement that I cannot plug my iPhone to a PC and simply copy and paste files like other devices are capable of. That’s limited functionality.
It isn’t advancement that I cannot attach a file directly from an email compose screen, but have to open the file first and then attach it from there. That’s limited functionality.
Let’s cut this short (as that list can grow pretty long fast): iOS cannot be the world’s most advanced mobile operating system when it lacks so many features and capabilities that other platforms take for granted. As such, the statement that “…even as others try to catch up, the technologies and features built into iOS keep iPhone years ahead,” cannot be true, because it is iOS that lacks the most features and needs to catch up with the rest of the world.
iOS is good. It meets the needs of a certain category of people, and I have nothing against that. But the claim of being the most advanced is just hype and nothing more.
If Apple claimed that iOS is the most easy-to-use mobile operating system, they would have a point. But even that is no longer sacrosanct. Windows Phone OS has arrived on the scene and is extremely easy to use too, so there is competition on that front. Plus, let’s face it, the iOS user interface (UI) is one of the oldest and most dated out there today. And, yes; I find it extremely boring.
Is iOS the world’s most easy-to-use mobile operating system? Maybe. Does it have the largest number of apps? Yes. Is it the most advanced? A definite “No.” That’s where I stand, and I think that it is pretty easy to see if one keeps the blinders off.