Posted by If you read our infographic post on ZTE’s new M-ICT strategy, did you notice any difference in the logo? You didn’t?
Well, the ZTE logo in that article is new. To further promote a corporate identity that lines up with that new strategy to focus on transformative value-added M-ICT innovations, ZTE has introduced a redesigned logo. The rounded design and lighter color of the new ZTE logo dovetails with the company’s new CGO philosophy (Cool – Green – Open), which will drive innovations that are dynamic, youthful and compelling to users, sustainable and environmentally responsible, as well as open-minded and collaborative.
Have a look at the new and old logos side by side:
What do you think of the new ZTE logo compared to the old?
MobilityArena InfoDesk publishes useful tips, tutorials and help articles for mobile users. Follow us on Twitter @MobilityArena, Instagram,and like us on Facebook.
usually don’t pay attention to stuff like logos, but the new logo’s a major upgrade on the old one. also ditching the Chinese characters may be an indication that ZTE’s preparing to make a push in the international market
If only logos were all there is to smartphone success..
Hurray……
Hurray……not