Lenovo to drop Motorola, but keep using Moto, on phones

In 2014, Lenovo acquired Motorola Mobility from Google, with a promise to “protect” the Motorola brand name. In 2015, the company said that Lenovo’s mobile business will be absorbed/merged into Motorola. Well, you know how these things work out. At the moment, Lenovo has decided to ditch the Motorola brand name, but keep the “Moto” brand its high-end smartphones. Lenovo will use its Vibe brand for budget devices. You can expect to see smartphones such as Lenovo Moto G and Lenovo Vibe XX. Something like that. The Motorola brand will disappear completely from smartphones. Long live Moto!

Motorola-Lenovo

However, while the Motorola brand will disappear from smartphones and devices, it will continue to exist as a subsidiary/division of Lenovo. The juggling game continues.

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