This is why AG Mobile needs to rebrand their flagship for Nigeria

AG Mobile recently launched its range of smartphones in Nigeria. Our review of the AG Style is almost ready, so you can expect it shortly. Here is the AG Style unboxing though, as well as a comparison with the Infinix Hot 2. In case you did not know, AG’s flagship is called Ghost. Yes; AG Ghost. It is a 5.5-inch Android phablet. Check out the full specifications HERE. Now, just picture the following scenario:

AG Ghost front back

Salesman: “Hello, sister. This smartphone is very good. Buy it. You will like it.”

Customer: “What’s the name?”

Salesman: “Ghost. AG Ghost.”

Customer: “Ghost ke? Blood of Jesus! What do I want with a ghost? I bind you, in Jesus name!”

There. That is a key reason why that model needs to be rebranded/ renamed for the Nigerian market. Over to you, AG Mobile.

Mister Mobility

I started blogging about mobile in 2004 as a fun way to share my passion for gadgets and mobile services. My other interests include digital media, speaking and teaching, photography, travelling, and dancing.

8 thoughts on “This is why AG Mobile needs to rebrand their flagship for Nigeria

  • February 27, 2016 at 1:58 pm
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    Reminds me of Lieutenant Simon “Ghost” Riley .. A character from call of duty ghosts. love the name by the way.

  • February 28, 2016 at 8:50 am
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    I think Mr mo is right … I dunno how to put it but we Nigerians I mean the unlearned ones like to patronize goods with a godly name… Unless AG target is for the younger learned generation which think the name is cool.

  • February 28, 2016 at 12:23 pm
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    Like “Ghost” has greater significance in Nigeria than anywhere else in the world – duh!

    A South African mobile company names a device “Ghost”, not the AG Aieee! Or AG Juju. Maybe they should have called it “Ghost” in an obsolete language.

  • February 28, 2016 at 2:25 pm
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    The ghost thing is not appealing jhor.

    I don’t think Nigerian youths are that irreligious to patronize this.

  • February 28, 2016 at 6:14 pm
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    It could also be termed “Holy Ghost”. What ever walks for you. it’s just because AG is popular. Imaginary News Flash___Samsung to release Samsung Galaxy Ghost April 2016 and people will be more about the specs than the name.

  • February 28, 2016 at 10:31 pm
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    Did you say they should call it Holy Ghost? Hope you are OK?

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