This is why AG Mobile needs to rebrand their flagship for Nigeria

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AG Mobile recently launched its range of smartphones in Nigeria. Our review of the AG Style is almost ready, so you can expect it shortly. Here is the AG Style unboxing though, as well as a comparison with the Infinix Hot 2. In case you did not know, AG’s flagship is called Ghost. Yes; AG Ghost. It is a 5.5-inch Android phablet. Check out the full specifications HERE. Now, just picture the following scenario:

AG Ghost front back

Salesman: “Hello, sister. This smartphone is very good. Buy it. You will like it.”

Customer: “What’s the name?”

Salesman: “Ghost. AG Ghost.”


Customer: “Ghost ke? Blood of Jesus! What do I want with a ghost? I bind you, in Jesus name!”

There. That is a key reason why that model needs to be rebranded/ renamed for the Nigerian market. Over to you, AG Mobile.

Mister Mobility

I started blogging about mobile in 2004 as a fun way to share my passion for gadgets and mobile services. My other interests include digital media, speaking and teaching, photography, travelling, and dancing.

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8 comments

  1. I think Mr mo is right … I dunno how to put it but we Nigerians I mean the unlearned ones like to patronize goods with a godly name… Unless AG target is for the younger learned generation which think the name is cool.

  2. Like “Ghost” has greater significance in Nigeria than anywhere else in the world – duh!

    A South African mobile company names a device “Ghost”, not the AG Aieee! Or AG Juju. Maybe they should have called it “Ghost” in an obsolete language.

  3. It could also be termed “Holy Ghost”. What ever walks for you. it’s just because AG is popular. Imaginary News Flash___Samsung to release Samsung Galaxy Ghost April 2016 and people will be more about the specs than the name.

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