I was intervied by a correspondent from Tell magazine a couple of weeks back and he asked me what I thought would happen to Nigerian PC brands as the global market shifted away to mobile. Thus afternoon, someone asked me a similar question on Twitter:
@mister_mobility I've been thinking. Where are the Zinox and Omatek phones and tablets? PC sales are declining!
— Abimbola Sojimi (@AbimbolaSojimi) October 1, 2013
Globally, many PC makers have seen the sign and have taken steps to ride the wave of mobile. At the forefront is Apple. Samsung is in there. Then there are Acer, Lenovo and others. They see how mobile computing is eating into a good chunk of the personal computing market and are evolving to stay relevant in that market.
I have no idea what local PC brands like Zinox and Omatek are doing about this. I do know that they have the Federal Government’s support, which contributes to their staying afloat. But I doubt that this will keep them going for long. Both Omatek and Zinox should already have plans in place for mobile. Yes; there are complications to deal with. Not too many individuals that I know want to have anything to do with local brands. That sentiment will certainly extend to mobile, but I think that it can be addressed.
We ought to see tablets and/or smartphones from local Nigerian PC brands as soon as possible. Low-cost tablets and smartphones. Smaller players like Pliris Mobile and Bamboo are giving it a shot. It cannot be so hard for bigger names and muscles like Omatek and Zinox to jump into the fray too. If they do not, inevitably, they will go the way of the dinosaurs.