Reports from Kanter World Panel has just revealed some interesting statistics. Following the recent announcement of the iPhones, questions have been raised whether users will be willing to ditch their old phones for the new ones. In response to this, Apple launched a kind of trade in program to all users easily pick the new device and pay a certain fee monthly.
According to results of a research conducted in the US, the average US smartphone user hold unto their device for about 22 months before replacing it with a newer model.
- The longest replacement cycles belongs to Blackberry users (32 months).
- Apple’s average replacement cycle is 25 months.
- The shortest cycle belongs to Nokia/Microsoft Lumia users (16 months).
This clearly tells us that Blackberry user hold onto their phones for longer periods. Personally, I’ll testify to this. There are 4 people on my BBM list (no names mentioned 🙂 ) that refused to let go of their Blackberry Bold 9900 (Bold 5). Had to beg, cajole and convince them to upgrade their devices. I haven’t even mentioned those that have deep love for the Blackberry keyboards.