Branding Matters: Innjoo, Injure, Inn-ju, IJ?

So far, so good with the Innjoo i1s. My first impressions of this low-cost smartphone have been good. I am impressed. Yes; there are a few weak points, as I shall highlight in a proper review, but the InnJoo i1s is a fine device

I do have one issue with it: the branding. When asked what phone I’m carrying though, I’m not sure how to pronounce “Innjoo”. Injure? Inn-ju?

Who came up with the name, InnJoo and why that? Perhaps it has a meaning in some other language besides English? Chinese? Indian? Arabic? Still, for English speakers, this is going to be a tough one.

From now on, if someone asks me about the lovely budget quad-core smartphone in my hand, I will just call it “IJ i1s”. Sounds waaaaay cooler. IJ.

Mister Mobility

Founder of MobilityArena. Yomi’s journey in mobile started in 2001. Besides obsessing over mobile phones, he also started creating WAP sites (early mobile-friendly websites created with WML). He began writing about phones in 2004 and has been at it since then. He has owned over 200 devices, from Symbian, Palm, PocketPC/Windows Mobile, BlackBerry/BB10, webOS, Windows Phone, Firefox, Ubuntu Touch, to Android, iOS, and KaiOS operating systems.