When your expensive Apple gadget lasts for just 3 years…

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Yesterday something out of the ordinary happened. Apple made an announcement that shook the internet. In an update to their environmental policy page, the company stated that iPhones have a life expectancy of three years – same as the Apple watch, while AppleTV devices will expire in four years. Whew!! You hear that? 😀


Do you expect you expensively purchased Apple device to give up the ghost after 3 years of use? To further buttress the statement, Apple added:

“To model customer use, we measure the power consumed by a product while it is running in a simulated scenario,”

”Daily usage patterns are specific to each product and are a mixture of actual and modeled customer-use data. Years of use, which are based on first owners, are assumed to be four years for OS X and tvOS devices and three years for iOS and watchOS devices,”

Trust me, almost everyone misinterpreted the above statement and Apple reiterated to explain further:

“That doesn’t mean we expect the product to last only three years – the three years is an assumption of years owned by first owners (not including the iPhone getting handed down or traded in, etc. etc.) in order to measure/assess Product Greenhouse Gas Life Cycle,”

For a device to last for three years is not a bad feat at all. Unless maybe you want yours to last a lifetime. Moreover, user patterns can also affect how long a device would last in one’s hands. The above information doesn’t necessarily mean your device is timed to pack up after the specified period of time. Three years is enough time for one to start looking for other options.

One comment

  1. Funny, but many phones and other bits of tech nowadays are designed to reach their optimum use by 2 years. I’m looking at my 3GS, which is operating past its due date.

    In fact, many of us are using devices older than 3 years, because… Could be down to preference or simply that, as I’ve said before about Apple products, it just works and people will use theirs until it dies, expense notwithstanding.

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