Remember when that new OEM came out from China – OnePlus. They launched the OnePlus One and sold it off through invites. The invite system helped them control inventory and manage expenses. This forced fans to wait for months before being able to purchase the device. This has come to an end.
In a forum post, One Plus CEO, Carl Pei announced that the company will no longer use the invite system to sell their devices.
We’re releasing the OnePlus 3 invite-free, right from launch day. In addition, invites are gone forever from future OnePlus product launches.
Regardless though, the invite system allowed us to scale our operations and manage our risks to help us grow more sustainably.
With the OnePlus 3, we’re officially saying goodbye to invites. It’s a big step for us as a company, our fans, and fellow tech enthusiasts. After sending out millions of invites over the past two years, it’s hard to not think back to the early days and how far we’ve come.
We’re proud to have reached a point where we feel confident in making our new device available without invites from day one.
In fact, rumor has it that OnePlus have 1 million units in stock preparing for thelaunch on 14th of June this year. Let’s see how this pans out for them.