Gionee has gone stark raving mad and decided that the way forward is to churn out every sort of variant of the Marathon M5. Here is the full list (as at press time) of available M5 variants:
As you can see, it seems that there is a Marathon M5 for everyone. And we might just wake up tomorrow to the announcement of another M5 variant. The Gionee naming scheme is on fleek and will leave consumers and buyers confused.
Here is the thing. This sort of behaviour used to be the forte of Samsung. And to some extent, it still is. After all, there is a Galaxy S6, and then there is S6 edge, S6 edge+, as well as S6 Active and S6 Duos. Before then, there was a Galaxy S5, S5 Neo, S5 Mini, S5 Duos, S5 Active and S5 Sport, among others. See what I mean? It is a mess.
How does anyone keep up with all these variants of the same device? Plus, that strategy doesn’t seem to be quite working for Samsung. In my opinion, it creates confusion. This sort of thing just confuses buyers. I do not know if Gionee is going to get more smartphones sold this way. Time will tell; no?
Founder of MobilityArena. Yomi’s journey in mobile started in 2001. Besides obsessing over mobile phones, he also started creating WAP sites (early mobile-friendly websites created with WML). He began writing about phones in 2004 and has been at it since then. He has owned over 200 devices, from Symbian, Palm, PocketPC/Windows Mobile, BlackBerry/BB10, webOS, Windows Phone, Firefox, Ubuntu Touch, to Android, iOS, and KaiOS operating systems.