The New HMD Phones: Europe Rises

HMD Global is a Finnish mobile phone manufacturer that has exclusive rights to the Nokia brand for mobile phones. The company was founded by Jean-Francois Baril, a former Nokia executive, on 1 December 2016.

The European phone brand initially manufactured only Nokia-branded smartphones and feature phones from 2016 to 2023, but from 2024 is pursuing a brand identity separate from Nokia and engaging in production of HMD-branded phones. Find out more details below.

HMD Global - the maker of anokia and HMD phones

Nokia and HMD Phones

HMD Global makes a range of smartphones that run on Android One, as well as feature phones that run Series 30+ or KaiOS operating systems. Some of their popular models include Nokia 8.3 5G, Nokia 2720 Flip, and Nokia 3310.

HMD originally made only Nokia-branded phones from 2016 to 2023, but in 2024 the company also began to make HMD-branded smartphones, carving out a new identity for itself separate from Nokia.

In January 2024, HMD Global officially removed the mobile phone section from Nokia’s website and now has the “nokia.com/phones” page redirected to their newly launched official website, “hmd.com”.

Where are HMD phones made?

Like most other phone brands, HMD phones were all originally manufactured in China. However, in October 2023, some HMD phones began to be manufactured in Europe, specifically in Romania. This makes HMD Global the first major global smartphone manufacturer to return manufacturing to Europe, joining the likes of Gigaset.

The first phone manufactured in Europe by HMD Global is the rugged 5G Nokia XR21.

HMD Global has development facilities in Finland, where it is headquartered, and where it has also acquired assets of Valona Labs and launched a new Centre of Excellence for software, security and services.

Countries and Markets where HMD Phones are sold

HMD Global sells phones in 91 markets across 8 regions and has sold over 240 million phones to date. Some of the countries where HMD Global operates include Finland, India, China, Romania, the United States, the United Kingdom, Germany, France, Brazil, and Nigeria. HMD Global is also expanding its presence in the Middle East and Africa regions.

HMD Global Market Share in the US

HMD Global tops the feature phone market for Q3 in the US, with a 30.7% market share by value and 22.4% by volume. However, the market share of HMD Global for smartphones in the US is miniscule.

The company announced its largest US expansion and growth in 2022 at major US wireless providers. The new brand identity and upcoming line of HMd-branded phones could also potentially increase its smartphone market share in the US in the future. Time will tell.

Nokia and HMD phones sold in the US

Some of the phones by HMD that are officially sold in the US are:

  • Nokia G310 5G: A feature-packed and durable 5G smartphone with a 6.5-inch HD+ display, a 48 MP quad camera, and a 5000 mAh battery.
  • Nokia G400 5G: An entertainment powerhouse with a 6.8-inch FHD+ display, a 64 MP quad camera, and a 4470 mAh battery with wireless charging.
  • Nokia G50: A future-proof 5G smartphone with a 6.82-inch HD+ display, a 48 MP triple camera, and a 5050 mAh battery.
  • Nokia XR20: A life-proof and long-lasting smartphone with a 6.67-inch FHD+ display, a 48 MP dual camera, and a 4630 mAh battery with wireless charging. It is also water, dust, and drop resistant.
  • Nokia C200: A budget Android smartphone with a 6.5-inch HD+ display, a 13 MP dual camera, and a 3000 mAh battery.
  • Nokia C100: A budget Android smartphone with a 6.5-inch HD+ display, a 5 MP dual camera, and a 3000 mAh battery.
  • Nokia 2780 Flip: A modern twist on the classic flip phone with a 2.8-inch QVGA display, a 2 MP camera, and a 1500 mAh battery. It runs on KaiOS and supports 4G connectivity.

HMD Global’s market share worldwide

According to the web search results, HMD Global’s strongest sales are in the feature phone segment, where it tops the market for Q3 in 2023, with a 30.7% market share by value and 22.4% by volume. Some of the regions where HMD Global has a strong presence in feature phones are Africa, Latin America, and Europe.

For smartphones, HMD Global’s market share is much lower, accounting for only 0.7% of shipments in Q4 2020. That was a drop in the ocean. However, HMD Global’s smartphone shipments grew 42% YoY to 12.24 million units in Q1 2022, increasing its market share to almost 1%. So, the company is seeing growth, small as it is.

Some of the countries where HMD Global has increased its smartphone sales are India, China, and the United States. HMD Global is also investing in the development of head-mounted displays (HMDs), which are projected to have a market size of USD 26.4 billion by 2029.

The Rising European Cell Phone Brand

HMD Global is the leading European cell phone brand and also one leading the modern charge of made in Europe phones. As the company transitions into producing its self-branded HMD phones separate from Nokia smartphones, it holds a promise, a breath of fresh air, to a market that has been dominated by American, Korean, and Chinese companies, and provides options for users looking for smartphones that are not made in China.

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