Apparently, HTC is catching on to a trend that seems to have worked well for Apple, Nokia, Sony, and Samsung. Here’s the idea: create a distinctive look for your flagship phone, then take that design and replicate it across your range of smartphones – from mid-tier all the way to low end if possible. For one, if nothing else, it makes for a uniform brand image: your mobiles can be recognised even if one is unable to see the logo. I don’t know what impact this has on production costs though. Anyway, the key differences between the flagship and the others would be smaller (or bigger) displays, less powerful processors, a feature missing or dumbed down here and there, but it works well, as far as I can see.
There have been leaks of a smaller, less packed version of the HTC One codenamed M4. I don’t normally do rumour-ville, but this idea that HTC is catching on to this concept intrigues me. I think too that it is the way to go. According to leaks, the M4 should have a 4.3-inch, 720p display, dual-core processor, 2GB RAM, 16GB of internal memory and a 1,700mAh battery. I like! Now, if you are not a fan of monster phones but love the design of the One, the One Baby Boy is supposedly around the corner. And hopefully, we shall get to see more phones in the same mold from HTC. Everyone else is doing it. Why not HTC?