Is Infinix eating TECNO’s cheese in Nigeria?

TECNO used to be the front runner in the low end budget segment in Nigeria, churning out budget Android phones almost every month. The name TECNO was on the lips of almost everyone, but in recent times, we’re seeing a form of paradigm shift.

It seems TECNO has taken a back seat in business. We now hear of the likes of Innjoo, Infinix bubbling every where especially in online stores. What may be attributed tho this new trend? Are people tired and bored with TECNO? These questions have popped up every and then.

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Looking at the situation critically. TECNO have relaxed in terms of innovation, most of their current crop of smartphones in the market no longer offer value for money. Trust my people to ‘put nose’ only in places where they get most benefits.

On the other hand, Infinix have raised their game, ever since the release of the Infinix Zero. The Infinix Hot was a classic budget device, the Hot Note and Hot Note Pro series are very popular and always out of stock in online stores.  TECNO devices with 2 GB RAM, the Phantom Z Mini and R7 are quite pricey when compared to their Infinix and Innjoo siblings.

Is Infinix eating TECNO’s cheese in Nigeria? Your thoughts.

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11 comments

  1. Humans! Chei! There was a time people were complaining that Tecno is releasing devices too frequently. Now they have slowed down, we are complaining ?

    And who says they are not making good devices.?

    The Tecno Droidpad 8 is a good tablet. And for N30k, is fairly good value for money.

    Meanwhile Tecno and Infinix belong to the stable now. so, a win for Infinix is a win for the Group.

  2. The Infinix Smartphones have been excellent value for money,I’ve seen people rocking them and they all have great testaments of them..

  3. ‘Diminishing returns’ or what do we call this for Tecno? It is evident that there is competition in the ‘group’. Many new ones are joining. Its now survival of the fittest.

  4. Elroy , I have to admit , your criticisms are not always on point.

    You ought to understand that the reason why Infinix is making waves is because they spend heavily on advertisement. On the other hand , Tecno is just riding on their fame and previous success. That’s why they have been a little bit calm this year.

    //TECNO have relaxed in terms of innovation, most of their current crop of smartphones in the market no longer offer value for money.//

    Have you heard of tecno J7? If you have , then you wouldn’t be saying this.

    1. Tecno is just riding on their fame and previous success. That’s why they have been a little bit calm this year.

      This is exactly what I’m trying to point out. They relaxed.

      Have you heard of tecno J7? If you have , then you wouldn’t be saying this.

      How much waves is it making compared to Infinix Hot and Hot Note

  5. Kelvin is right. I would not say that it is lack of innovation that is TECNO’s problem; rather, I believe it is:

    1. Advertising: Yes, they only just started learning REAL advertising with the “PocketSoundBox”, the Boom J7. Even then, can you imagine releaseing a new product and no mention of it on your FB page or website for a long time? (DroiPad 8, WinPad 10)

    2. Pricing: Their prices have started going up. The J7 has a battery of 2020mAh and costs 28000! Just because of music?!

  6. Tecno were releasing too many budget devices an the most annoying part is that most of them are 512 ram. Infinix is taking over the market with innovations and advert. Injoo is also pulling weight and doyou know, my personal favourite gionee are churning out powerbanks disguised as phones with supports ota updates. Abeg who no go tire with tecno

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