Almost everyone can see the benefits of Microsoft’s recent cross-platform push. The software giant is purchasing services that have deep footings everywhere else and converting them into utilities that make their own brand services available on competing operating systems.
Take the purchase of Accompli, for example. Because of that purchase, Microsoft now has Outlook available for Android and iOS devices. Brilliant. My friend, Gbenro says of the new Outlook app:
The best Gmail app for the iPhone is now made by Microsoft
— Min. Gbenro Ogundipe (@gbenro) January 31, 2015
That speaks volumes – a Gmail app better than the official Gmail app.
Recently, Microsoft has also acquired Sunrise, a calendar application for mobile (Android and iOS) and desktop that allows users to connect with Google Calendar, iCloud calendar and with Exchange, as well as connect a number of third-party integrations, including: Foursquare, GitHub, TripIt, Asana, Evernote, Google Tasks, Trello, Songkick.
You can see where all this is going: there is no question about the fact that having Microsoft services across platforms, especially the dominant platforms, is the right thing to do. Microsoft will have more people using their services and will find ways to monetise. Huge revenue. Brilliant strategy.
The question for Windows Phone users then is, What makes Windows Phone that is compelling enough to motivate Android, iOS and BlackBerry users to switch?
My colleague, Latiff Cherono, believes that the motivation would be found in Microsoft showing the entire Windows experience adds value:
— Latiff Cherono (@NairobiWP) February 7, 2015
For some reason, I am not quite convinced. If I were an iOS user – a lover of Apple opium – and I am already getting the best of Microsoft services on my iPhone and iPad, well…I am already getting the best of both Apple and Microsoft right where I am. I wouldn’t budge. I wouldn’t want a Windows Phone.
However this plays out, Microsoft will win as a whole. Microsoft will grow and make more money. It is just that I do not see how the Windows Phone division will grow its market share except something compelling is offered. I foresee Windows Phone lovers sticking with Windows Phone, Apple lovers sticking with iPhone, and Android lovers sticking with their droids for the most part.
But that is just me. How about you? Please take the poll below:
Feel free to contribute to the discussion too in the comments section below. Thank you.
Founder of MobilityArena. Yomi’s journey in mobile started in 2001. Besides obsessing over mobile phones, he also started creating WAP sites (early mobile-friendly websites created with WML). He began writing about phones in 2004 and has been at it since then. He has owned over 200 devices, from Symbian, Palm, PocketPC/Windows Mobile, BlackBerry/BB10, webOS, Windows Phone, Firefox, Ubuntu Touch, to Android, iOS, and KaiOS operating systems.