Nokia Devices and Services becomes Microsoft Mobile

This is nothing huge. You should have been expecting it. When the Nokia Devices and Services acquisition by Microsoft is completed later this month, it will take on a new name: Microsoft Mobile. If they had chosen a different name, I would have been surprised. Microsoft Mobile is simple, short enough and reflects the nature of the business.

Source? Nokia Power User got wind of a letter that Nokia sent out to their suppliers notifying them of the name change. Here is the link: Nokia Oyj to become Microsoft Mobile Oy, Nokia to retain its suppliers base post the deal?

Don’t forget that Nokia Corporation continues to exist, as it has other divisions, namely: Nokia Siemens Networks (NSN), HERE Maps, and their Advanced Technology unit. I am still wondering what branding we will be seeing on those new smartphones that will be hitting the shelves after the acquisition is complete – “Microsoft”?