Rihanna strikes big money sponsorship deal with Samsung

Rihanna have just struck a juicy endorsement deal with South Korean electronics giant, Samsung. The deal is claimed to be worth $25 million, and it’s meant to sponsor Rihanna’s upcoming album and tour. The pop start is known for hit songs such as “Umbrella” and “Rude Boy,” and she’s part of the label Roc Nation, which is led by rap mogul Jay Z.

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Earlier this month, Jay Z was pictured on Twitter leaving Samsung offices. This raised questions on whether Samsung wants to purchase Tidal – his streaming music service. It just appears he was trying to nail down details of the Rihanna partnership.

Samsung plans to use Rihanna to help promote its Galaxy line of products. They also want exclusive use of Rihanna’s videos on it’s Milk Music service, sources claim. This isn’t the first time Jay Z is partnering with Samsung. In 2013, the company bought 1 million copies of the album “Magna Carta Holy Grail”.

Samsung offer the songs as downloadable files to users of  the Galaxy SIII and other devices as at that time.

Source

3 comments

    1. Define “better”.

      Samsung are still trying to push their brand stateside, if supporting Rihanna’s tour get them the publicity and promotion they want, it works for them.

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