Samsung dominated the feature phone market for 2016

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The feature phone market is still a huge one. According to reports from Strategy Analytics, 396 million feature phones were sold in 2016. This is out of a total 1.88 billion phone shipments for the year – still a huge number though. Surprisingly, Samsung is the world’s number one feature phone OEM, with 13.9 % of market share for 2016. Nokia follows closely in second place with 9% share.


Samsung sold 52.3 million feature phones worldwide to claim the top spot. In case you were wondering, a  good example of a Samsung feature phone is the Xcover 550. Nokia in second place sold 35.3 million feature phones. TCL-Alcatel remains strong  with 27.9 million phones sold, and hanging on at 7%. The table below gives the full break down.

feature phone

A huge chunk of these feature phones are sold in Africa and India. These are places where price and ease of use are huge factors. iTel is one other popular feature phone brand in this part of the world. Their hold on the feature phone market saw the brand emerge as the biggest mobile brand in Africa.


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