Setting the facts straight – TECNO and Infinix are not competitors

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It is common these days to hear people rant about how TECNO needs to try to recapture the low-end smartphone market that it has “lost to Infinix”. I still read a comment along that line on a post here at MobilityArena.com a few minutes ago. Speaking of TECNO, someone said, “right now what they need to do is to win back their mid range market share which Infinix has stolen from them… flagships wont help in addressing that….” Source

I think that such sentiments are the product of ignorance about what is really going on. I shall attempt to help break it down.

TECNO-Infinix

  1. Whether you buy a TECNO phone or an Infinix phone, your cash ends up in the same coffers. In other words, they are siblings. TECNO and Infinix have the same parent company.
  2. The strategy at work is that Infinix addresses the budget end of the smartphone market (the bottom of the pyramid), while TECNO makes a pitch for the high end.
  3. TECNO and Infinix are not competitors. They are two sides of a coin targeting two different segments.

This two-pronged approach is a sound strategy. Why stay in the comfort zone of the low end only? Why be satisfied with the crumbs from the bottom of the pyramid only? Why not thrive both at the bottom and at the top. So, if you are angry that TECNO is targeting the high end, go buy an Infinix at the lower end. Your money still ends up in the same coffers (see why blind anger is bad?).


But if you want high-end specs and features at fair prices, you should consider the new generation of TECNO smartphones.

Hopefully, we will see less of people moaning about how “TECNO is losing the market to Infinix”. That’s a lie. In reality, TECNO is owning the market end-to-end.

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14 comments

  1. Good to know,though I actually find Infinix phones more appealing than Tecno’s,perhaps their more limited portfolio tends to focus attention on each and everyone of them while Tecno’s penchant for releasing a phone every other week tends to overwhelm the consumer and thus makes choice more difficult..

  2. Good to know,though I actually find Infinix phones more appealing than Tecno’s,perhaps their more limited portfolio tends to focus attention on each and everyone of them,while Tecno’s penchant for releasing a phone every other week tends to overwhelm the consumer and thus makes choice more difficult..

  3. So, if you are angry that TECNO is not targeting the high end, go buy an Infinix

    Erase the “NOT” up there.

    Meanwhile, I think the Infinix/Tecno dichotomy is a dumb move. If the two are truly the same (as opposed to just being under the same management), they should simply merge the two into TecFinix or something. Or, subsume one within the other. Reduced costs,all round.

    Who says a single brand cant have productions targeted at different segments simultaneously?

  4. Learning they’re from the same parent company is an eye opener and explains a lot (especially with regards to Android One), but I’m curious – how comes they ended up with Tecno AND Infinix?

    Like IBK said, it seems a better idea to merge the two than run two separate entities. I was about to say surely it would be more cost effective but then jobs would be at stake, and the dedication that one person will give to marketing and delivering for one group of devices will be doubled ….hmm, maybe it’s best they remain “as is” for now.

  5. Speaking as a marketer this is only a Technic to increase sales both at budget level and luxury level thereby imcfeasing the companies sales and another reason for their move is that at a point in time they realized people saw tecno phones as “china” phones when comparing to other androids i.e htc samsung(keep in mind Samsung was a complete china phone before the advent of android o.s) now making a phone called infinix will not only increase their sales but will make people not look at it as such a “chinko” phone and even then them raising the price of tecno phones gives a rebounding effect of making the tecno phone look more standard than the now known infinix thereby increasing their”goodwill” due to thier initial mistake of using a penetration policy.

  6. What do you call a manufacturer that produces four different models of phone with almost the same specs. You hear techno p5, m5, s5, l5, p5+ with the same thing. You can’t just differentiate which one is the boss.
    But see infinix, someone using infinix x510 already knows his ground when he sees another with x551 or x554.
    And the fact that most infinix phones can be upgraded while techno phones still lag behind is another pointer. (Only latest technology phones can be upgraded)

  7. personally, i just hate techno cz its techno. whether theyre one and the same it dont matter id rather have an infinix in my pocket rather than those damn tecno phones.
    then again am just saying. its my opinion you can as well have yours…..

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