It is common these days to hear people rant about how TECNO needs to try to recapture the low-end smartphone market that it has “lost to Infinix”. I still read a comment along that line on a post here at MobilityArena.com a few minutes ago. Speaking of TECNO, someone said, “right now what they need to do is to win back their mid range market share which Infinix has stolen from them… flagships wont help in addressing that….” Source
I think that such sentiments are the product of ignorance about what is really going on. I shall attempt to help break it down.
- Whether you buy a TECNO phone or an Infinix phone, your cash ends up in the same coffers. In other words, they are siblings. TECNO and Infinix have the same parent company.
- The strategy at work is that Infinix addresses the budget end of the smartphone market (the bottom of the pyramid), while TECNO makes a pitch for the high end.
- TECNO and Infinix are not competitors. They are two sides of a coin targeting two different segments.
This two-pronged approach is a sound strategy. Why stay in the comfort zone of the low end only? Why be satisfied with the crumbs from the bottom of the pyramid only? Why not thrive both at the bottom and at the top. So, if you are angry that TECNO is targeting the high end, go buy an Infinix at the lower end. Your money still ends up in the same coffers (see why blind anger is bad?).
But if you want high-end specs and features at fair prices, you should consider the new generation of TECNO smartphones.
Hopefully, we will see less of people moaning about how “TECNO is losing the market to Infinix”. That’s a lie. In reality, TECNO is owning the market end-to-end.