Sony Mobile puts the US market on the back burner

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According to this Forbes report, after buying all the stakes in Sony Ericsson and rebranding, Sony will not be throwing a lot of resources at the US and Chinese markets. A quote from the report says:

The Xperia range has not managed to become established in either the US or Chinese markets. With Japan and Europe alone accounting for over 60% of Sony’s Android sales, they have decided to focus their efforts on these regions, ceding the US and Chinese markets to the competition. While there may still be discussions with networks in the US, Sony is going to expend effort in areas which will provide a better return.

The report also mentions that this is a similar situation to what Microsoft and Nokia found themselves in recently. I will add BlackBerry to that list. However, while Microsoft, Nokia and BlackBerry invested huge resources in attempting to gain the US market – and failed – Sony will be spending most of its resources on the markets where it has deep roots. A sensible decision, in my opinion. If you haven’t read it yet, please read my articles, What Shall It Profit a Brand to Gain the US and Lose the World? and One business lesson from the smartphone bloodbath.

Every weak, small or troubled mobile maker who has attempted to succeed by taking on the US market has failed at it. Every one of them. Microsoft. Nokia. BlackBerry. It is a futile attempt. The way to go is to succeed by pushing in the markets where you have strengths, attain a position of strength, and then take on the US market from that position. That was how Samsung did it. Nothing else will do.

Also read:  X-files: Contact Transfer on the Nokia X in 8 steps

I am glad to see someone take the different approach. No; it does not guarantee success, but trying to take on the US market from a position of weakness is a suicide mission.

Mister Mobility

I started blogging about mobile in 2004 as a fun way to share my passion for gadgets and mobile services. My other interests include digital media, speaking and teaching, photography, travelling, and dancing.

0 thoughts on “Sony Mobile puts the US market on the back burner

  • Oct 13, 2013 at 4:57 pm
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    This reminds me of a recent conversation where someone tweeted to the effect that if the US market does not like your mobile product, then the rest of the world probably won’t, too.

    I then asked if the world of mobiles revolved around the US.. Cynically too.

    What of China?

    Apparently, lots of companies think so.

    Since they all failed trying , a new approach by Sony is a sound one.

    Besides, charity does not begin abroad, so their home turf should be their initial primary focus.

    Yea.

    It’s from home you take adornments abroad.

  • Oct 13, 2013 at 8:26 pm
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    Yes it does. Almost everything in our world today is influenced by the U.S market. Japan has local manufacturers but almost all have failed to break beyond japan while south korean mobile firms are ruling the world. No matter the route you take, success is not guaranteed as established in the article.

    This trend is seen in other sectors. In gaming, Sony had to refocus on the U.S market for its playstation 4 console. it went ahead to employ the services of an american engineer to head the team despite the fact that gaming is traditionally a japanese strong hold. To further buttress the point that the U.S market is the holy grail, sony is releasing the playstation 4 in the U.S next month, japan wouldn’t get it until february next year.

  • Oct 14, 2013 at 7:20 am
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    Lets no forget that US carriers offer the hugest phone price discount to contract users in the world thats why iphone actually makes its presence everywhere in the US. Iphone off contract costs over $700 but with a contract cost about $250 yet apple gets its full profit. That is why phone makers want to conqure US by all means.

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