HTC makes great smartphones. From their days producing devices for others till the present when it is churning out Desires and Ones under its own brand name, HTC devices are some of the finest on the planet. Yet, the small company keeps struggling to stay afloat. In just world, HTC would be smiling to the bank every year. But only in a just world. The world we live in does not necessarily reward the best man or the best products. There are always other factors.
HTC keeps plodding on and trying to gain traction with its range of smartphones. I have had hands-on time with the HTC One M8, and it is undoubtedly a superb flagship device. I am reviewing a Desire 816, a slightly less powerful version of the M8, and it is impressive on all counts. Everyone who has seen it with me has loved it.
Some will argue that HTC phones are too expensive. If that were the only valid factor, Apple’s iPhones shouldn’t be selling. Some of Nokia’s flagships shouldn’t be selling either. Neither should Samsung’s flagship Galaxies. No; there is clearly enough market for HTC’s premium devices. There is always a market for well crafted, durable, and capable gadgets.
Apple had the Mac ecosystem and fanbase to count on in pushing out the iPhone and a deep chest to fund its hype machine. Samsung has had huge economies of scale from its chain of industries to manufacture components, push costs down and also to fund its huge marketing budget. Motorola had the deep pockets of Google to keep it going while not making any profit. Sony is owned by a corporation with a global footprint. Even Nokia had the help of Microsoft to keep it going through its roughest days.
Without the economies of scale and the benefits that larger corporations enjoy, it is a tough sell for the Taiwanese brand. It is actually a miracle that they have stayed in the game this long.
HTC is already exploring the low-end market and planning for smartphones that cost between The phones would range between $150 (N24,000) and $300 (N48,000), I am not too hopeful that this will have a huge impact. Everywhere you turn, bigger brands are subsidizing their low-end devices to push costs down. How does a company without huge financial resources hope to compete effectively in such a terrain?
HTC’s small pockets keep holding it back. With little or no support like the other brands have, it is an uphill task. One can only wish the company well and hope that the legacy behind the i-Mate Jam, i-Mate Jasjar, HTC One X, HTC One, HTC One M8, and HTC Desire 816 does not eventually die out.