Who wants Tizen in South Africa, Kenya, and Nigeria?

There are not a lot of smartphones running Tizen OS out there. There is the Samsung Z1 launched in January 2015 and then the Samsung Z3 launched in October 2015. But Tizen isn’t just a smartphone OS. Samsung markets it as the “OS of everything”.

Tizen: OS of everything

In addition to running on smartphones, Tizen powers Samsung Galaxy Gear as well. And it is also the iOT platform that Samung is running with. You can follow up on the history of Tizen OS HERE.

Tizen OS of everything

But on to the matter at hand: Samsung will be bringing Tizen OS to three core African mobile markets – South Africa, Kenya, and Nigeria – this year. The Samsung Galaxy Z2 will be the smartphone to do the honours.

Not So Successful

Till now, Tizen smartphones have been sold only in Asia, specifically Bangladesh, India, Indonesia, Nepal, and Sri Lanka.

According to Strategy Analytics, Samsung sold only three million Tizen smartphones in 2015. This is an insignificant number of phones in Samsung’s own total figures, and this puts Tizen OS behind floundering platforms like Windows Phone and BlackBerry in terms of global market share. Perhaps Tizen will outsell those two platforms this year, as Samsung makes a push for Africa.

Prospects

In truth, Tizen smartphones are almost feature phones. While this makes them not quite appealing elsewhere, it might just be the trick pony for Africa where feature phones rule. Smartphones are selling more in Africa, but most owners are not exactly using them as smartphones. Perhaps it is with Tizen that feature phones will evolve into more capable devices – feature phones that look and act liek smartphones, but without the costs that go with purchasing and owning smartphones.

Also read:  Mobility Round-up: Summary of Q3 2015 reports of major mobile companies

If Samsung pulls that off, Tizen OS will have a chance. If not, why on earth does anyone in South Africa, Kenya or Nigeria need or want Tizen smartphones? But this doesn’t sound like what Samsung has in mind. Samsung is said to be pushing for Tizen OS in those three African markets because of the growing 4G LTE coverage available ion those places. The Samsung Z2 will be a 4G LTE device. Africa’s feature phones are understandably prevalent on 2G networks. So, it does not appear that Samsung is targeting the feature phone market with this push.

Over to you, o ye mobilistas in South Africa, Kenya, and Nigeria, do you need or want a 4G LTE smartphone running Tizen OS? What are your reasons for wanting or not wanting one? If you want one, at what price range?

Mister Mobility

I started blogging about mobile in 2004 as a fun way to share my passion for gadgets and mobile services. My other interests include digital media, speaking and teaching, photography, travelling, and dancing.

2 thoughts on “Who wants Tizen in South Africa, Kenya, and Nigeria?

  • July 29, 2016 at 11:17 am
    Permalink

    It is too late for Tizen (or any other mobile OS) to make a significant splash in Africa, or any other place for that matter.

    Even a Samsung can’t pull this off.

  • July 29, 2016 at 10:44 pm
    Permalink

    Maybe this might have worked when Samsung were riding high on the mobile phone wave. But the faffing and delays over Tizen just makes it an “other” operating system at this stage.

Leave a Reply

Advertisements
Advertisements