We invent a new innovative business model, that is selling mobile at the cost while taking a longer potential revenue stream from software.
In simple English, that means Innjoo do not make any profit off their smartphones. Instead, they choose to sell them at production cost and make money from apps and services. Yes; they must have a lot of cash backing them up to choose this path. The company is based in Dubai, so that sort of explains things. Cash.
It is a bold move, and certainly not one that every manufacturer can or will pursue. Yet, it is one that is sure to spice things up in emerging markets, which are Innjoo’s primary focus.