A custom skin is a front-end touch interface developed by a smartphone manufacturer to change the look and feel of the operating system on their phone. It allows them to differentiate in terms of how people interact with the phone and with extra software as well. It isn’t uncommon to hear people say that the custom skins that many manufacturers put on their Android phones are ugly and annoying. Over and over again, skins like TouchWiz, Motoblur, and Sense UI take a hit on blogs, forums and social networks.
All of Samsung’s Android smartphones have TouchWiz implemented. All of them. Yet, Samsung is a runaway hit, selling phones in shiploads each year. In the grand scheme of things, could it be that TouchWiz is actually more loved than what the techie crowd (usually the most vocal critics of anything tech online) make of it? Could the scores of millions of people buying Samsung phones actually love TouchWiz? Or do they buy those phones for other reasons and merely tolerate TouchWiz?
I am ignoring all the other major Android smartphone brands for now, as they are not selling well enough to even make a profit, so it is really hard asking questions about those. Samsung is the Android champion and a glowing one, so let’s talk. What role is TouchWiz playing in Samsung’s success as an Android manufacturer?
Do you use a Samsung smartphone or have you ever used one? Did/do you like the user interface? Why?
Founder of MobilityArena. Yomi’s journey in mobile started in 2001. Besides obsessing over mobile phones, he also started creating WAP sites (early mobile-friendly websites created with WML). He began writing about phones in 2004 and has been at it since then. He has owned over 200 devices, from Symbian, Palm, PocketPC/Windows Mobile, BlackBerry/BB10, webOS, Windows Phone, Firefox, Ubuntu Touch, to Android, iOS, and KaiOS operating systems.