Ever since Blackberry CEO ,John Chen took office, he has worked towards attaining profitability to the then dying brand. In recent times, we have been hearing positive news of Blackberry returning back to being fruitful.
The success has come at a price which included laying off of some workforce, and most importantly focusing on their strengths plus capitalizing on monetizing this avenues. BBM for one has grown in user base since it was taken cross platform.
Measures have been taken to monetize BBM. Ads have been introduced to the chat app, free and paid stickers, also customized have been offer to users as paid monthly subscriptions.
Sometime yesterday, Blackberry released a new update to their popular BBM app. The change-log states that retractable messages, timed messages etc, will be bundled into a new BBM subscription . Makes me think we already have too many ‘paid’ parts in the messaging app.
Personally, I rarely use those features, only once or twice have I touched the ‘retract messages’ button. Do you use them often? Would you now pay to use it? Share your thoughts