It is clear now how the battle lines are drawn: Apple and Google are at one another’s throats in a bid to lock in as many earthlings as possible.
Mobile: Android versus iOS.
Search: Google Search versus Siri (yes; Siri is a search engine. Someone said to me that its going to take time before Siri becomes a threat. Wake up, guys! That was what we all said about the iPhone).
Maps: Google Maps versus Apple’s new maps.
Payments: Google Wallet versus Apple Passbook.
Cloud: Google Drive against iCloud.
Can you see the picture? These two behemoths are locked in what is quickly becoming a vicious war. These days, all other alliances are referred to in the context of the Apple-Google war. Whatever moves Facebook, Twitter and others make are always interpreted in how they align with either Google or Apple.
For all of you who have been waiting for the 3rd World War, and have been eyeing countries and their military, duh! This is it. Apple versus Google. The war is on in full steam already.
The two companies run two starkly different models on the surface: one open and free, the other locked in and everything has an often pricey fee on it. One operates by being all-embracing and aiming for the numbers; the other is snobbish, elitist and targets the hard cash by milking a much smaller circle.
But that’s all the difference to them. Underneath, they are both highly efficient predators who want only one thing – you!
At the end of the day, it is a question of which monster you like – the one that controls how you do things or the one that entices you with an appearance of liberty.
Personally, I am happy to see someone get in the ring with Google. Not just someone or anyone, someone as capable and ruthlessly efficient like Apple. A world ruled by only one monster is always a bad idea. Its good to have at least two – a balance of power of sorts. Or at least the availability of options. Google was getting too powerful.
If Google didn’t like you, you were sunk. Now you have a strong alternative. Yes; Microsoft is still there somewhere in the room, but they were/are not matching Google step for step as Apple is now doing. This is Sparta!
Don’t forget, however, that having to choose between Apple and Google is like having to choose between the devil and the deep blue sea. Whichever way you go, essentially, they are both telling you to go to hell in different ways that make you look forward to the trip. First class seats, anyone?
Founder of MobilityArena. Yomi’s journey in mobile started in 2001. Besides obsessing over mobile phones, he also started creating WAP sites (early mobile-friendly websites created with WML). He began writing about phones in 2004 and has been at it since then. He has owned over 200 devices, from Symbian, Palm, PocketPC/Windows Mobile, BlackBerry/BB10, webOS, Windows Phone, Firefox, Ubuntu Touch, to Android, iOS, and KaiOS operating systems.