Infinix Mobility have been known for smartphones targeting the budget end of the market. More specifically, Infinix’s “Hot” range has always been targeted at the lowest end of that budget segment. They have been the most affordable smartphones from the manufacturer. But the Infinix Hot S has broken rank. There are two variants. With the more affordable variant costing N45,500, the Infinix Hot S is anything but a budget smartphone. The question that immediately comes to mind is, One has to ask: Is Infinix going premium?
Is Infinix going premium?
The first time I read up that the Hot S would have a metal body, I knew something was amiss. Then I read of the fingerprint scanner, 3GB RAM variant and the camera, and I began to suspect that the device would not be in the budget class. My suspicions have been proven right.
Is this the first step in a move by Infinix to let go of the toga of a budget brand? If Infinix is going premium, then we can expect an increase in specs and cost across their whole range. The next Infinix Note would cost more (the Note 3 doesn’t look budget). And the next Zero device would cost more too.
It is also possible that the Hot S is an experiment – something to test the waters. Or perhaps it is a new category by itself, after all it isn’t listed under the “Hot” category on the Infinix Mobility website.
Whatever it is, we shall see how it plays out. Infinix’s sister company, TECNO, began a move for the more premium segment of the smartphone market last year with the release of the Phantom 5. Infinix seems to be doing the same thing. iTel, another member of the Transsion family, is still very much targeting the bottom of the pyramid.
No doubt, the Infinix Hot S has broken rank. This hottie is so hot that previous Hot fans can’t touch it. If you can shell out the N45,500 though, the Infinix Hot S X521 looks like good value for money.
- what is rank of infinix overall?