Lagos, Nigeria: 3 June, 2013: Nigeria’s most innovative and fastest growing telecommunications company, Etisalat Nigeria recently hosted international and local marketing experts and practitioners at the second edition of Digital Marketing Conference and Exhibition, in partnership with Simon Page Business School. The two-day conference, themed ‘Deploying Digital Marketing for Competitive Advantage’, held at Civic Centre in Lagos from Thursday 23th till Friday, 24th May, 2013.
The sessions, which attracted Delegates and participants from across West Africa, focused on improving local content, competitive edge and consumer engagement. Facilitators and attendees proffered strategies regarding various aspects of digital marketing, including display advertising, search engine marketing, social media, email marketing, online PR, and content marketing.
Speaking at the conference, Manager, Data Marketing, Etisalat Nigeria, Bankole Alao, expressed Etisalat’s enthusiasm to be part of the Digital Marketing Conference for the second time, saying that it was in line with the company’s strategy, at the core of which is innovation. According to him, Etisalat uses the Digital Marketing Conference to expose marketing professionals to the best digital marketing practices and platforms. He said the company’s objective was to spur individuals and organisations to create more innovative, unconventional and effective ways of marketing their products and services online and via mobile.
Meanwhile, Chief Executive Officer, Simon Page Business School, Princewill Omorogiuwa, on his part advised brands to enhance customer engagement platforms, be in tune with competitor analysis and monitor customer insights. He advocated that brands could gain access to such unprecedented opportunities through sound knowledge base and application of digital marketing.
Facilitators at the conference included Strategic Marketing Consultant, Mike Berry; CEO of Draft Interactive and creator of social media hit game, Sharp Sule, Tola Ayanwale and Digital Marketing Manager, PZ Cussons, Ghana, Stephen Boadi. They pointed at the increasing dependency on mobile phones and tablets as platforms through which consumers access the internet, especially in Africa, as justification for marketers to embrace digital marketing practices. They explained that digital marketing would guarantee maximum leverage, as there were about 50 million Nigerians currently online and 61 percent of them access internet through mobile devices.
The Digital Marketing Conference & Exhibitions 2.0 is the second in the yearly series. See the 2013 conference in pictures: