Last month, the news of Google’s acquisition of Motorola sent shockwaves through the mobile industry. Of course, very quickly a few apologists got up to say that the purchase was about the patents in Motorola’s kitty. I didn’t think so.
Well, its official now. Here are the words of Google Chairman, Eric Schmidt:
“We did it for more than just patents. We actually believe that the Motorola team has some amazing products coming,” and went on to add that, “We’re excited to have the product line, to use the Motorola brand, the product architecture, the engineers. These guys invented the RAZR. We know them well because they’re Google Apps users.”
Come on guys, all that money just for the patents? It wasn’t going to happen. Google always had their eyes on the hardware, and now they’ve got their hands on it.
While Android partners have publicly said that they are happy about the acquisition, in my opinion that’s just PR. In reality, things have changed significantly.
For one, the Korean government has recently mentioned it plans to develop a mobile OS to rival Android with the support of both Samsung and LG.
Secondly, Chinese search engine Baidu (which dominates China’s search market) has launched its own mobile OS, called Yi. Baidu Yi is a modification of Android OS and provides alternatives to many of Android’s in-built Google services.
Acer has also now publicly stated that the Motorola acquisition is a blessing to Microsoft. As I suspected, OEMs would now have to seriously consider investing in the direction of WindowsPhone.
Samsung already has Bada OS which is being pushed hard in the market, and can always fall back on that.
How this all plays out eventually will be seen. The mobile industry is very volatile. As the famous saying goes, Expect the unexpected.
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