Here is why e-commerce players are opening brick-and-mortar stores

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Remember my 2013 article, Why E-commerce Will Not Kill Off Brick-And-Mortar Stores? You weren’t here then? Go read it for the full gist. The current situation is that not only is e-commerce not killing off brick-and-mortar stores, it is actually embracing them. I bring you a few examples.


Amazon Bookstore

Do you remember how Nigerian e-commerce giants, Jumia and Konga, began to open physical outlets? You do? Are you aware that Kaymu is also now opening “villages” here and there? Yes; brick-and-mortar outlets. And just in case you think that this is a purely Nigerian trend, swallow this: after 20 years of online bookselling, Amazon has just opened its first brick-and-mortar store. Go figure.

Why is this happening? The answer is in that 2013 article, Why E-commerce Will Not Kill Off Brick-And-Mortar Stores?.

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5 comments

  1. I can bet you Amazon won’t be opening bookstores all over the place. Anyone remember Borders?

    Opening physical stores in alongside e-commerce stores in Nigeria makes sense in a way it doesn’t elsewhere. In many places, the physical store came before the online version and has been tweaked to sync well together (Christmas being the litmus test of how durable your physical and online setup is). For Nigeria, it has often been the other way around (e-commerce, then store) even if it’s mainly for logistical reasons.

  2. Opening physical Stores to complement online stores makes perfect sense to me,I mean if you’re already paying for physical space for your wares why not make it a store for buyers to walk in and buy stuffs..

  3. Noni,

    I can bet you Amazon won’t be opening bookstores all over the place.

    Fast forward to March 2017 and Amazon is opening its 10th physical store. You were saying?

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