Have you ever tried to share a picture on Instagram, and you were forced to cut out parts of the image just for it to fit in ? Cry no more. The latest version of Instagram now support images and pictures both in portrait and landscape modes.
Now, when choosing a photo or video, you can tap the format icon to adjust the orientation to portrait or landscape instead of square. Once you share the photo, the full-sized version of it will appear to all of your followers in feed in a beautiful, natural way. To keep the clean feel of your profile grid, your post will appear there as a center-cropped square.
From henceforth, your pictures will fit in just the way you want it. I hope BBM is seeing this and working out ways to implement this for their display pictures.