Nigeria’s leading Information Communications Technology Company, MTN has flagged off a competition for mobile application developers. The competition, MTN App Developer Challenge, is focused on development of local content relevant to the Nigerian market.
“The MTN App Developer Challenge is a demonstration of our commitment to deliver a bold new digital world to our various stakeholders, said Larry Annetts, Chief Marketing officer at MTN. This initiative represents a tangible and credible platform to make our brand promise a reality as well as promote the growth and use of locally relevant content, which would help develop the Nigerian ecosystem via partnerships that are beneficial to the ecosystem at large.”
Mobile applications have become an essential feature for most mobile users, with a growing number of Nigerians now relying on their mobile phones as the preferred choice to stay in touch with developments in society. This has made local Nigerian mobile content more relevant and important than ever before.
MTN had partnered with neXva, a multi-OS app ecosystem solutions provider, to launch a branded version of the App Store called MTN NextApps Store, with a large focus on Nigerian applications.
Categories for entries in the MTN App Developer Challenge include Entertainment and lifestyle, Productivity, Games, Education, Health and a special category for student entries. The Best Overall Winner will receive a Hyundai IX35 car and N1 million in addition to a Samsung Galaxy S4 mobile phone as well as six months promotion on the MTN NextApps store. Six Winners that will emerge from each category will each receive N1 million and a Samsung Galaxy S4 mobile phone as well as six months promotion on the MTN NextApps store.
Participants are expected to submit applications via the challenge website mtnonline.com/challenge from 24 July 2013 to 24 October 2013.
From the 24 October till 24 November 2013, customers will be encouraged to visit the ‘Developer Challenge’ section of the Appstore to download their favourite apps. Based on the highest number of downloads, 4 apps will be selected per category. In addition to the top 4 apps per category, each of the 4 judges will select one wild card app per category. The Best Overall winner as well as winners from each category will be announced on 13 December 2013.