Unable to push huge numbers in sales, Apple has reviewed its sales strategy in Inida and scrapped the sales of its most affordable models in India, iPhone SE, 6, 6 Plus, and 6s Plus.
Shifting from the numbers-driven model to its more traditional profits-driven model, the American company will focus on selling only the more expensive iPhone models in the country. With this move, the average selling price of iPhones in India will go up to about INR 29,500 ($430).
Before now, Apple has also trimmed down the number of iPhone distributors in India from 5 to 2, and stopped offering arbitrary discounts on the prices of its phones.
It is a drive for profit all the way. Which is no surprise. The brand has struggled in India in recent times, as the sales-driven, numbers-driven model has not worked quite well for it.